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How to find new B2B customers with social media platforms

12/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Social media is a powerful tool for finding new B2B customers. It offers a wide range of opportunities to reach relevant audiences and share unique content designed to add value to users. It is an effective and inexpensive way to reach out to new B2B customers.

1. Create a company profile on all relevant social media platforms. Be active and regularly post relevant and interesting content that appeals to your target audience.

2. Place ads on social media platforms. This will help you reach even more potential prospects.

3. Engage in industry conversations and professional groups. Answer questions and share useful information to build trust.

4. Search for and follow relevant hashtags to learn more about your target audience and find new customers.

5. Publish interesting content that appeals to your target audience. Create whitepapers, webinars, videos, etc. and share them on social media platforms.

6. Be attentive to customer feedback and take it seriously.

7. Run a customer loyalty campaign. Reward customers for their loyalty and try to attract new customers.

If you follow these steps, you can find new B2B customers through social media platforms.

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