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How do I get my company into the press or media?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you are trying to get your business in the press or media, there are several strategies you can use:

Create a press release: A press release is a targeted way to let journalists and editors know what's new at your company. It should be short and concise, contain all the important information and demonstrate a clear benefit to the audience.

Build relationships: Try to build relationships with relevant journalists and editors by contacting them via social media or email and offering them interesting information or ideas.

Have an event: If you're organizing an event or event, you can invite journalists and editors to cover it. Make sure the event is interesting and relevant to your audience.

Use Social Media: Use social media platforms to share your news and stories, and use hashtags and tagging to increase your reach.

Publish Guest Articles: If you are an expert in your field, you can try guest article publishing in relevant publications. This can help increase your credibility and reputation, and increase your chances of being featured in the media.

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