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Hourly rates of influencers

Influencer hourly rates can vary widely based on a number of factors, including the size of the social media following, engagement rates, the influencer's niche or topic, the type of collaboration, and geographic location. Here are some rough guidelines for hourly rates for influencers:

Micro-Influencers: micro-influencers typically have a smaller but dedicated following. Their hourly rates can range from €50 - €300 in Europe / $50 - $300 in the US.

Medium Influencers: Influencers with a medium-sized following can charge hourly rates of €300 - €1,000 in Europe / $300 - $1,000 in the US.

Large influencers: large influencers with a significant number of followers can charge hourly rates of €1,000 - €5,000 in Europe / $1,000 - $5,000 in the U.S. or even more.

It is important to note, however, that these estimates are only rough guidelines and actual hourly rates charged by influencers can vary widely. There are also other factors that can affect compensation:

Engagement rate: a higher engagement rate (likes, comments, shares) can lead to an influencer charging higher hourly rates.

Niche or topic: influencers in certain niches that are difficult to reach may charge higher rates.

Niche or topic: Influencers in certain niches that are hard to reach may charge higher rates.

Type of collaboration: the type of collaboration, whether it's a sponsored post, a product review, a brand ambassador role, or other types of collaborations, can affect compensation.

Geographic location: rates may vary by country and region, as the cost of living varies.

Recognition level: celebrities or famous influencers with high visibility may charge higher hourly rates.

Influencers and brands can negotiate their compensation in a variety of ways, including fixed rates per post or agreed-upon lump sums for a certain number of posts. It is advisable to research current rates in your industry and region and seek professional advice to determine the best approach to pricing.