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Despite economic uncertainties, the digital advertising industry remains on an impressive growth trajectory. According to a recent study by PricewaterhouseCoopers (PwC), global digital advertising revenues are expected to reach $663 billion by 2027. This encouraging scenario will particularly benefit companies that specialize in AI-powered solutions to automate and optimize digital marketing activities.
Last year, digital advertising proved to be a definitive growth factor in the entertainment and media industry. According to PwC's "Global Entertainment & Media Outlook 2023-2027," global revenues in this segment rose 8.0 percent to $484 billion in 2022. Although the pace of growth is expected to slow slightly in the coming years, the general upward trend will remain. PwC's estimates suggest that global Internet advertising revenue in the entertainment and media segment could grow at a compound annual growth rate of 6.5 percent through 2027, representing potential revenue of $663 billion.
Despite economic uncertainties, the digital advertising industry remains on an impressive growth trajectory. According to a recent study by PricewaterhouseCoopers (PwC), global digital advertising revenues are expected to reach $663 billion by 2027. This encouraging scenario will particularly benefit companies that specialize in AI-powered solutions to automate and optimize digital marketing activities.
Last year, digital advertising proved to be a definitive growth factor in the entertainment and media industry. According to PwC's "Global Entertainment & Media Outlook 2023-2027," global revenues in this segment rose 8.0 percent to $484 billion in 2022. Although the pace of growth is expected to slow slightly in the coming years, the general upward trend will remain. PwC's estimates suggest that global Internet advertising revenue in the entertainment and media segment could grow at a compound annual growth rate of 6.5 percent through 2027, representing potential revenue of $663 billion.
The positive forecast is based on the adaptation of advertising practices to the time customers spend on social media platforms, in apps, on retail platforms and on gaming websites. Digital advertising is becoming smarter, more efficient, more targeted, and more focused on specific incentives to buy.
The growth in digital advertising is expected to continue
An additional growth driver in the digital advertising industry is artificial intelligence (AI). The study by SRH Berlin University of Applied Sciences shows that almost 95 percent of the marketing managers surveyed are convinced that AI will play an increasingly important role in marketing tasks in their companies. AI makes it possible not only to generate advertising content on platforms such as Amazon, Google, Facebook and Microsoft at lightning speed, but also to adapt it optimally to the individual needs of the user.
The digital advertising industry is thus not only demonstrating resilience in the face of economic turbulence, but is also being strengthened by innovative approaches and technologies such as artificial intelligence. This opens up opportunities for companies to benefit from continued growth and offer advanced solutions for the changing world of digital advertising.
In the past year, digital advertising proved to be a significant growth factor in the entertainment and media industry. According to PwC's "Global Entertainment & Media Outlook 2023-2027," global revenues in this segment grew 8.0 percent to $484 billion in 2022. Although the pace of growth is expected to slow slightly in the coming years, the general upward trend will remain. PwC's estimates suggest that global Internet advertising revenue in the entertainment and media segment could grow at a compound annual growth rate of 6.5 percent through 2027, representing potential revenues of $663 billion.
The positive forecast is based on the alignment of advertising practices with the amount of time customers spend on social media platforms, in apps, on retail platforms and on gaming websites. Digital advertising is becoming smarter, more efficient, more targeted, and more focused on specific incentives to buy.
The growth in digital advertising is expected to continue
An additional growth driver in the digital advertising industry is artificial intelligence (AI). The study by the SRH Berlin University of Applied Sciences shows that almost 95 percent of the marketing managers surveyed are convinced that AI will have an increasing significance for marketing tasks in their companies. AI makes it possible not only to generate advertising content on platforms such as Amazon, Google, Facebook and Microsoft at lightning speed, but also to adapt it optimally to the individual needs of the user.
The digital advertising industry is thus not only demonstrating resilience in the face of economic turbulence, but is also being strengthened by innovative approaches and technologies such as artificial intelligence. This opens up opportunities for companies to benefit from continued growth and offer advanced solutions for the changing world of digital advertising.