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The conversion rate in e-commerce is a crucial metric for measuring the success of an online store in the business-to-consumer (B2C) sector. It indicates the percentage of website visitors who become customers by making a purchase or completing another desired action.
Conversion rates can vary depending on the industry, product category, and target audience. Generally, the following benchmarks are considered typical conversion rates in B2C e-commerce:
The conversion rate can be influenced by various factors, including:
The conversion rate is an important performance indicator in e-commerce, reflecting the success of an online store in the B2C sector. By optimizing the factors mentioned above, businesses can improve their conversion rates and increase revenue.