News / Blog: Knowledge Base

Blog directory - The blogs with the widest reach in Austria by topic

Our Media & PR Database 2022 now also includes the best-known and widest-ranging blogs. Are you looking for thematically relevant bloggers with collaborations and placements? You will find them here,

Why advertising on Google 2023 (no longer) works

It's hard to say whether advertising on Google will work more or less in 2023 than it does today. Google is constantly making changes to improve the user experience and increase the adoption and effectiveness of ads. If Google maintains its commitment to advertising in the coming years and continues to improve the technology, advertising on Google 2023 may be much more effective. However, it is also possible that other advertising technologies, such as social media ads and mobile ads, will overtake advertising on Google and reduce efficiency.

The Sky is the Limit - How to successfully scale your business

This book provides a comprehensive and practical guide on how to successfully scale your own small business. It contains a number of different strategies on how to build and design your business to grow sustainably and become increasingly successful. Topics covered include: developing a scaling strategy, finding the right business culture, implementing processes and systems, leveraging technology and social media, developing an effective marketing plan, and much more. In addition, the psychological side of entrepreneurship will also be addressed. Useful tips and tricks for dealing with the challenges of entrepreneurship are also provided. At the end of the book, the most important points are summarized again and some more useful resources for further research are presented.

Shortage of skilled workers: Are you having problems recruiting applicants or employees?

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

No time for pointless inquiries - How to find the right target group through the right positioning, address them and turn them into desired customers

In order to find the right target group, address them and turn them into desired customers, it is important to choose the right positioning. This involves developing a strategy to define the company, its products and its services to the target group and make them unique.

First, identify your target audience so you can find the right positioning. Determine who your target audience is and what their needs are so you can choose the right strategy to appeal to them.

Once you have identified your target audience, you can focus on positioning. Identify your strengths and weaknesses and focus on how you can stand out from your competition. Define your brand identity and decide how you want to represent your brand.

Next, develop a strategy for your positioning. Create a brand positioning strategy that will help you reach and influence your target audience. Develop a unique message that will attract target audiences and decide which channels they can best use to spread your message.

By following these steps, you can develop effective strategies to find, target, and convert the right audience into desired customers.