News / Blog: Knowledge Base

What is the right PR strategy?

There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.

Editorial addresses cheap - How many are there and at what price?

Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.

To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.

Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.

A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.

At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.

For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.

Reaching decision-makers - We show you how to find and establish decision-maker contacts

You want to find potential customers and buyers for your products or services and need relevant contacts for this?

With our company database 2022 we make it easy for you to find potential corporate customers or suppliers among all 3 million German companies, to identify contact persons as well as decision makers in a time-saving way, in order to convince them of your offer in the next step. Thanks to integrated search functions for LinkedIn, Xing as well as Google, you save valuable time during research and store contact data centrally in one place for later export and contacting.

Generate more new leads for your sales team - with the 2022 Company Database, the sales, acquisition & marketing tool from Fischer | Data Science.

You can find all information about our 2022 company database at https://www.fischer-data-science.com/en/companies/

Amazon FBA Alternative - Risk vs. Benefit

There are a few alternatives to Amazon FBA, and deciding which is best for your needs depends on your business and its requirements.

Some alternatives to Amazon FBA include drop shipping, self-fulfillment, 3PL fulfillment, and white label fulfillment. They all differ in terms of risk, cost, and benefit.

Drop shipping is a popular fulfillment model where the seller ships products directly from a manufacturer or wholesaler to their customers. The seller is not responsible for warehousing or shipping costs. The advantage of drop shipping is that there is no financial risk to the seller because they do not have to order the products in advance. The disadvantage is that the seller may not have control of the delivery since they do not ship the products themselves.

Self-fulfillment allows the seller to ship the products on their own. The advantage of self-fulfillment is that the seller has control over the shipping. The disadvantage is that the seller is responsible for inventory and shipping costs, which could be a financial risk.

3PL fulfillment is a fulfillment model where a logistics company stores, packs and ships products for the seller. The advantage of 3PL fulfillment is that the seller is no longer responsible for warehousing or shipping. The disadvantage is that the cost of using a 3PL company can be higher than other fulfillment models.

White-label fulfillment allows the seller to ship products to their customers under their own name and logo. The advantage is that the seller can build a unique brand and enhance the customer experience. The disadvantage is that the seller is responsible for warehousing and shipping, which can be a financial risk.

Dropshipping Alternative - Get rich quick?

No, dropshipping is not an alternative to get rich quick. Dropshipping is a way to start a business without needing a lot of capital, but it is not a guarantee of quick riches. As with any other type of business, it is a process that requires a lot of work and dedication to succeed. However, if you are willing to work hard and be consistent, dropshipping can be a lucrative business.