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How can I find contact details of journalists?

With the quick links to the respective imprint of a medium stored in our media & PR database, you can usually quickly & easily find thematically suitable contact persons in the editorial offices. Alternatively, you can use the LinkedIn & Xing search function to identify journalists - provided you have an active account - and add suitable people as contacts or contact them directly.

How to build a press distribution list properly?

1. Define your target groups: First, you need to define your target groups. Identify which media are relevant to your products and services and which journalists and editors you want to target.

2. Create a list of potential contacts: Create a list of potential contacts you want to address. Include the name of the publisher, the name of the editor, and their contact information.

3. Create a media kit: A media kit contains all relevant information about your company and products that you want to provide to journalists. This includes, for example, company descriptions, press releases, logo and photos.

4. Publish your press releases: After you have built your press distribution list, publish press releases on a regular basis to attract media attention.

5. Maintain your press distribution list regularly: don't forget to maintain your press distribution list regularly by adding new contacts and updating old contacts.

How to create an editorial plan?

An editorial plan is an important tool for anyone involved in content creation. An editorial plan is a list of the content you want to create and a detailed timeline that specifies the time frame and target audience for each piece of content. To create an editorial plan, you must first create a list of the content you want to create and a detailed timeline that establishes the time frame and target audience for each piece of content. You'll also need to answer a series of questions that will help you prioritize the content, such as which content is most important to my target audience? Which topics are most relevant? How much time do I have to create the content? Then, you can create a detailed timeline that specifies the timeframe and target audience for each piece of content. Finally, you can upload the editorial plan to your website to share with your colleagues and collaborators.

What should I keep in mind when writing a press release?

In our checklist on press releases, we have summarized the most important rules and formal requirements for you.

What should you consider when choosing a company address?

- An important point when choosing the company address is the location. It is important that the address is easy to find and reach. A centrally located location can attract customers.

- It is also important that the address fits the brand. Choose an address that is representative of your business and that customers can trust.

- Check for regulatory compliance. Make sure all required permits are in place before choosing the address.

- Compare costs. Check if it is possible to find a cheaper address that fits your needs.

- Make sure the address is easily accessible not only for your business but also for your customers.