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When should you write a press release?

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release should be written when you want to convey a message to a wide audience. This can be the case, for example, when you want to introduce a new product or service, announce a new partnership or initiative, or you have reached a special milestone.
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What does advertising on Google cost? What click prices you should expect

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are no fixed click prices for Google Ads ads. The cost depends on several factors, including the quality of your ad, the demand for your keyword, the competition, and the particular location of your target audience. However, in general, click prices for Google Ads ads usually range from 0.50 to 5 Euros per click.
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Programmers urgently sought - Salary 2022 - What you can earn

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

More and more bootcamps and fast-track courses for programmers in spé are springing up like mushrooms. The demand for qualified and talented programmers, web developers and data engineers on the labor market seems unbroken. This fact is also reflected in the salaries paid. It is not uncommon for graduates, e.g. with a bachelor's degree in computer science, to expect starting salaries beyond 50,000 euros gross per year. With a few years of professional experience, six-figure annual salaries can also be earned, especially in corporate groups, medium-sized companies or large agency groups - quite even without management responsibilities.

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Start your own business while studying - The best business ideas for students & graduates

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Web design and development:

Students and graduates can use their web design and development skills to start their own businesses. They can develop and design websites for businesses, offer software and app development, and provide web hosting services.

2. Graphic design:

Graphic design is another area where students and graduates can use their skills. They can offer everything from logo design and branding to creating flyers and ads.

3. Online tutoring:

Students and graduates can use their knowledge and skills to tutor online. They can offer tutorials to high school, college students or adults to help them become better at specific subjects.

4. social media marketing:

Students and graduates can use their social media marketing skills to help businesses market their products and services. They can create and manage campaigns across various social media platforms to increase reach and engagement for the brand.

5. Online consulting:

Students and graduates can use their knowledge and skills to help businesses develop strategies and solutions. For example, they can advise their clients on developing marketing strategies, business strategies, financial strategies, and more.

6. Content creation:

Students and graduates can use their content creation skills to help businesses create content. For example, they can create blog posts, articles, videos, images, and other content that is relevant to the brand.

7. Online commerce:

Students and graduates can use their online commerce skills to start their own business. They can sell products on their own website or marketplace such as Amazon to make a profit.

8. Consulting for start-ups:

Students and graduates can use their knowledge and skills to help start-ups develop and implement business ideas. They can advise start-ups on creating business models, marketing strategies and more.

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Founding successfully with little start-up capital

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to start a business with little start-up capital, but it requires good planning, a clear vision and hard work. It is important to first be clear about the company's goal and the nature of the business, because a business plan can then be created on this basis. A business plan should include a detailed financial concept and a detailed cost analysis. You also need to consider what kind of financing you are looking for and how to get it.

As a rule, it is not possible to start a business with only equity capital. One must be able to get loans to get the startup capital needed. There are several ways to raise the money you need. For example, business angels, banks or investors can make an investment in the company. One can also take advantage of government funding programs or turn to crowdfunding platforms.

It is also possible to start a business with little seed capital by doing some of the required work yourself. This includes, for example, creating marketing materials, building websites and apps, or developing products. In addition, you can also try to attract customers by joining different networks and advertising. This can help save costs and build a customer base.

When starting a business with little startup capital, it is important to focus on the goals and success of the business. One must develop a clear strategy and have a plan on how to achieve the goals. Also, one should try to build a suitable network and establish contacts with potential customers and investors.

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