Share:

Knowledge Base

Facebook Ads 2022 - Why your leads don't convert

08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. You haven't targeted the right audience: If you don't reach the right people, your campaigns won't get the results you want. Therefore, make sure that you define your target audience correctly and adjust your ads so that they are tailored to them.

2. Your offer is not attractive enough: if your offer is not attractive enough, leads will not buy it. Make sure your offer appeals to your target audience and offers them real value.

3. You don't have a clear call-to-action: If you don't have a clear call-to-action in your ads, leads won't know what to do next. Therefore, make sure you have a clear call-to-action that tells readers what to do.

4. Your landing pages are not conversion friendly: If your landing pages are not conversion friendly, leads will leave the page without converting. Make sure your landing pages are clearly structured, easy to navigate, and engaging.

5. You don't test: if you don't test your ads regularly, you will never really know if they work or not. Therefore, test different elements of your ads regularly to find out which ones work best.

Like (0)
Comment

Make a career in sales - company car and earn five figures or be free?

08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It all depends on your personal goals and preferences. If you have a strong interest in sales and financial security and material rewards are important to you, a career in sales may be a good option. On the other hand, if you prefer more freedom and flexibility and greater control over your schedule, another path may be a better choice. Both can be very rewarding options, but it's important that you make the decision that best fits your goals and values.
Like (0)
Comment

PR for founders & startups: How can I get started cheaply?

08/26/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.

In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.

If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.

Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.

For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.

Like (0)
Comment

Become a Data Scientist - Study Data Science or not?

08/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many students and high school graduates ask themselves what, in view of the future, would be a good and thus above all sustainable career choice.

If there is a fundamental interest and talent in the topics of IT, software, programming and statistics and mathematics, a number of possible courses of study could be listed.

Whoever finds the profession of a programmer or data engineer too one-sided should look into the job description of a data scientist.

In contrast to pure programmers, the profession of a Data Scientist combines planning, programming and statistical analysis and can therefore definitely be considered more diversified.

Currently, Data Scientists are highly demanded professionals in the labor market. However, whether labor demand in Data Science will continue to exceed supply remains to be seen.

Because in addition to the traditional route of studying, e.g., computer science or business information systems or bachelor's and master's degree programs directly in the field of Data Science, there are an increasing number of fast-track courses and private training programs designed to impart the skills in demand on the market in a compact or condensed format.

The increasing number of available Data Scientists, the further globalization and flexibilization and the increasing acceptance regarding the possible elimination of the need for a degree, could lower the salary level again, seen in the long term. At the same time, simpler tasks in the day-to-day work of a Data Scientist will be able to be partially or completely taken over by algorithms due to automation and advances in the field of artificial intelligence / AI.

Like (0)
Comment

How to strategically build your press distribution list

08/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.

Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: