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The question of the optimal product price for the own offer drives many founders and entrepreneurs around. If you do not have a comparable product or service, i.e. no direct competition, the price is not formed on the market by competition, but primarily through your pricing and thus according to your internal calculation.
When pricing, always keep in mind: The lower the price, the higher the probability that you will sell to problem customers. Because: You can never please customers with a cheap-is-hungry mentality.
Keep away customers who can't afford your products or services or don't value your time.
Generally, B2B prices must be higher than retail because the volume, i.e., the number of customers you can acquire in a month or year, is much lower.
Customers who look at three- or four-digit product prices with their "consumer glasses" quickly consider you overpriced or usurious and are quickly put off by them, but completely disregard the fact that the cost of acquiring a new B2B customer, the so-called customer acquisition cost, e.g. through high online marketing costs for advertisements or a telephone sales team is usually several hundred euros or dollars. At the same time, the number of potential customers is limited, but the number of competitors fighting for the potential deals is not.
There are various sources and strategies for generating leads (both as a B2B and as a provider in the end customer business). Basically, a distinction can be made between unpaid (so-called organic) and paid sources of leads, e.g. in the form of Google Ads.
The situation for most companies and providers in the B2B sector is as follows: There is strong competition/stiff competition in the respective niche, high click prices, escalating marketing budgets as well as ad campaigns that do not work. The downward spiral of ever increasing costs with ever poorer conversion rates is supposed to be stopped with a further increase in the marketing budget - which often enough fails.
But what is the alternative to expensive online marketing?
With the help of so-called content marketing, you provide potential prospects and customers with free knowledge with added value and thus create trust. The goal is that the customers in spé deal longer with your offer and do not leave your website after a few seconds, but click through your website. The more articles, i.e. content, you provide on your website, the more this testifies to competence in your respective field and will increase the likelihood of a purchase.
In the best case, you manage to get interested parties to sign up for your newsletter, for example, to be informed about future discount promotions, make an inquiry via contact form or phone. It is important to obtain their consent to be contacted in order to be able to contact them in the future in the so-called follow-up process and to convert them into customers in the long term. After all, the majority of B2B customers only buy after the second, third or fourth contact. Here, it is also important to understand the so-called sales cycle in the business-to-business business.
If you have managed to direct interested parties to your site through thematically relevant articles or blogpots, the first hurdle has been cleared. Therefore, think about how you can maximize the number of visitors who come to your site for free (so-called organic traffic). These can be, for example, articles with titles that consist of specific questions as potential customers enter them in Google or other search engines, articles about current news in your industry or niche, product news or reviews.
Welcome to the demo version of the Media & PR Database. This demo version is a free trial version of the Media & PR Database that gives you a look at the functionality and performance of the full version.
This is a free demo version that gives you a look at the functionality of the full version of the Media & PR Database. You can use the demo version to get acquainted with the user interface and behavior of the database and see how it can help you with your media and PR tasks.
To give you access to the demo version, you need to register first. The registration process is simple. You just need to enter your name, email address and a password. After that, you will be able to access the demo version.
Once you access the demo version, you can use the various features of the media and PR database. For example, you can conduct research, add new contacts, create email marketing campaigns, write press releases and much more.
Try the demo version now and see how the database can help you with your media and PR tasks. If you have any questions or suggestions, feel free to contact us. We wish you much success with the demo version!
Press releases are an essential part of successful public relations. With the new PR software, companies can now conduct up-to-date press relations and send press releases quickly and efficiently.
By using the new PR software, companies can create and send press releases quickly and easily. The software has features that greatly simplify the process of creating and distributing a press release by automating it. It is possible to save media contacts to facilitate sending press releases to selected media. It is also possible to create and send a series of press releases to increase the visibility of the company in a specific area.
The new PR software also features a user-friendly dashboard that allows users to easily access all key features and tools. In addition, users can create press releases in various formats and publish them to different media channels.
The new PR software enables companies to manage and send their press releases more efficiently. It provides the ability to quickly and easily create, publish and distribute press releases. Companies can also save media contacts to facilitate access to specific media channels. With the dashboard, users can access all key features and tools and manage their press releases in the best possible way.