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Why press release distribution is important

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases are an important communication method that companies can use to promote their products or services. They are an effective and inexpensive way to inform a wide audience about new developments and activities. Another reason why press release distribution is important is that it is an easy way to draw more attention to your business. If you write a press release correctly and send it to the right media outlets, you can effectively promote your brand and company on a local, regional and even international level. It's a great way to strengthen your brand, attract more attention and attract more potential customers.
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Storytelling 101 - With the right story, inspire potential customers and convince them to buy

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Storytelling is a powerful form of advertising that businesses can use to engage potential customers and get them to buy a product or service. It's an effective way to strengthen your brand and draw attention to yourself.

Storytelling is about telling a story that triggers emotions in your customers and makes them want to buy your products or services. A good story must grab the audience's attention, captivate them, and make them want to keep reading and listen to the ending.

There are a few steps you need to follow to tell a successful story. First, you need to figure out who you are targeting. Identify your audience and think about what type of story would best suit them. Then, think about what your story should include, how it should be structured, and what your main point is.

It's also important to make your story as memorable as possible so it's easy to remember. There are several ways you can accomplish this. For example, you can choose an unusual opening, build suspense, or include a surprising twist.

Finally, make sure your story includes a strong call-to-action so potential customers know what to do once they've heard your story.

By following these steps, you can impress your audience and get them to learn more about your company and products and ultimately buy them. Storytelling is an effective way to engage potential customers and get them to support and buy your brand.

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Always stay in the flow - More ideas with the right creative technique

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Staying in flow at all times is one of the most important qualities for being creative. Flow means that you fully engage in your creativity and move from one idea to the next. Staying in flow allows you to generate more ideas and find new creative solutions. To stay in flow, you need to master the right creative techniques.

1. Brainstorming - Brainstorming is a creative technique where you gather in a group or alone to generate ideas on a specific topic. The idea is to gather as many ideas as possible in order to have a wide range of solutions.

2. Mind Mapping - Mind mapping is a creative technique where you create a map with your topic at the center. In doing so, you create a map with terms, images, and connections to get an overview of the topic.

3. Creative Writing - Creative writing is a creative technique where you write to generate new ideas. It involves letting your thoughts flow freely and writing them down to come up with new solutions.

4. Visualization - Visualization is a creative technique where you imagine visual images to generate new ideas. You can imagine a picture of what you want to accomplish to help you find a clear path.

5. Brainwalking - Brainwalking is a creative technique where you gather in a group or alone to brainstorm in a specific environment. You move around the environment while letting your thoughts flow freely on a particular topic.

If you can master the creative techniques mentioned above, you can easily stay in the flow and generate new ideas. By using these techniques, you can find creative solutions that you would not have found otherwise. Try it out and find out how you can stay in the flow and generate more ideas.

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Find media data quickly - Here you will find it

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Most publishers of print media, radio and TV have published their media data online. In most cases, these can be found on the homepage of the medium under a menu item such as "Media data" or "Advertise". Additional documents such as price lists or format descriptions are also often attached to the media data.

It is also possible to request the media data directly from the publisher. To do this, you can find the contact information on the medium's web pages and send a request. Most publishers respond quickly and send the media data by e-mail or mail.

There are also a number of online platforms that compile media data from various media in one place. These can be a good starting point for searching for media data. Here, too, however, there are usually only summaries of the media data, which you have to request directly from the publisher to get the complete data.

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SEO search engine optimization - How to optimize your website or online store properly for more traffic

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a search engine optimized website: Use a search engine optimization tool to analyze and optimize your website. Create a user-friendly navigation, use relevant keywords, optimize your website page load times and use metatags.

2. Publish relevant content: create high-quality, relevant and unique content for your website that will help it to be noticed by search engines. Publish new content regularly and use the right keywords to better position your website.

3. Create a backlink strategy: link your website to other relevant websites to improve your SEO. Use targeted keywords that match your content to make your website visible to search engines.

4. Create a social media strategy: create a strong social media presence to drive more traffic to your website. Post relevant and interesting content regularly and build a strong network to attract more people to your website.

5. Use professional SEO marketing: use professional SEO marketing tools to better position your website, research keywords and drive more traffic to your website.

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