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Why you can't get around Python

03/06/2023 | By: FDS

Python is one of the most widely used programming languages in the world and is popular with developers and businesses alike. Here are some reasons why you can't avoid Python:

Simple syntax

Python has a simple, easy-to-understand syntax that makes it easy to learn, even for beginners. The clear syntax also makes it easier to read and understand code, which makes it easier to collaborate with other developers.

Wide range of applications

Python can be used in many areas, including web development, data analysis, artificial intelligence, machine learning, and many more. This versatility makes Python one of the most important programming languages in the world today.

Diverse libraries and frameworks

Python has a large number of libraries and frameworks that make it easy for developers to create complex projects quickly and efficiently. Libraries like NumPy and Pandas are essential in data analysis and machine learning.

Large developer community

Python has a large and active developer community that is constantly developing new libraries, frameworks, and tools and making them available to the community. This community promotes the exchange of ideas and knowledge and contributes to the continuous improvement of Python.

Companies rely on Python

Python is used by many large companies such as Google, Amazon, Netflix, and IBM. These companies use Python in a variety of areas, from data analysis to web application development. When large companies use Python, it is a sign that it has a strong future.

Conclusion:

Python is a powerful and versatile programming language that is used in many fields. With a simple syntax, a large number of libraries and frameworks, a large developer community, and a wide range of uses, Python is a programming language you can't go around.

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Positioning: Why it's so important for your business

03/06/2023 | By: FDS

The positioning of your company is the key to your success. It is what differentiates your company from others and what makes it unique. Positioning helps you define your business and brand and present it to potential customers. Here are some reasons why positioning is so important:

Differentiation from competitors

Positioning helps you differentiate your business from your competitors. There are many companies that offer similar products or services to yours. By clearly defining your positioning, you can ensure that you stand out from the competition and attract potential customers to you.

Clarity and unambiguity

Clear positioning helps customers understand what your business offers and what makes it unique. It gives customers a better understanding of what they can expect from your business and what you expect from your customers. Clear positioning also helps to establish your business in the minds of customers.

Target your audience

Good positioning helps you better understand and target your audience. By clearly defining your positioning, you can ensure that your message is directed to the right audience. This increases the likelihood of reaching potential customers who are interested in your product or service.

Add value

Clear positioning can help increase the value of your business. When your business is unique and has a clear positioning, it becomes more attractive to potential investors and partners. Good positioning can also help your business charge higher prices for products or services.

Conclusion

Clear positioning is essential for any business. It helps you stand out from your competitors, appeal to your target audience, and increase the value of your business. By clearly defining your positioning, you can ensure that your business is unique and distinctive.

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What is a good, typical or average click through rate for Google Ads?

03/06/2023 | By: FDS

The average click-through rate (CTR) for Google Ads can vary depending on the industry, target audience, ad format, and keyword. It is therefore difficult to give an exact figure as "typical" or "average".

However, there are some industry-specific benchmarks that can serve as a guide. According to a study by WordStream, the average CTR for search ads in 2021 was about 2.41% for the search network and 0.35% for the display network. For Shopping ads, the average CTR in 2021 was about 0.69%.

However, it is important to note that a high CTR does not always equate to a successful campaign. Other factors such as conversion rate and ROI are also important factors to consider.

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Mission statement: With over 1000 blog posts, how to guides and glossary terms on the way to becoming a market leader?

03/03/2023 | By: FDS

Content is King. At Fischer Data Science, since our founding in 2019, we believe in improving the world of public relations and marketing through smart solutions and facilitating access to impactful tools because: There is no idea that is not worth sharing.

We have set ourselves the goal of removing the high financial hurdles that other providers put in front of their customers and prospects, thus facilitating access to the media and thus the flow of information, in order to also give young or small providers the chance to be published.

With now just under 1,000 contributions in our blog around the topics of PR & public relations, online & offline marketing, sales, tech & programming, optimization and strategies and much more, we have created a free knowledge base that is so far unique in the German-speaking world, which makes it easier for you to achieve your desired goals not only faster, but also with fewer resources.

Whether you are a press department, a PR agency or service provider, or simply want to take your press & public relations into your own hands: The Media & PR Database 2023 will save you costly time and money.

Have fun browsing and implementing!

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Media-effective actions - These ideas exist

03/03/2023 | By: FDS

Media-rich promotions can help generate attention for a specific message, cause, or product. Here are some ideas for media-rich actions:

Flash mob: a spontaneous gathering of people in a public place who put on a choreographed performance.

Guerrilla marketing: An unconventional promotional activity that takes place in unexpected places to attract attention.

Stunts: An eye-catching action that is often risky or breathtaking and draws attention to a specific cause or brand.

Charity events: an event that aims to raise funds for a charity while raising awareness for its cause.

Protest events: An action aimed at communicating a political message or cause by holding a public gathering or demonstration.

Publicity Stunt: An eye-catching action aimed at drawing media attention to a particular cause or brand.

Flash Sales: A short-term sales promotion in which products or services are offered at a discounted price to attract the attention of customers.

Social Media Challenge: An action spread through social media that aims to promote a specific action or trend.

These ideas are just a few examples of media-rich actions that companies and organizations can take to draw attention to their messages or products. However, it is important that the action is authentic and relevant in order to attract the interest of the media and the target audience.

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