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What are the easy mistakes to avoid when analyzing data?

06/12/2023 | By: FDS

1. Not collecting enough data: It is important to collect enough data before you start your analysis. If you have little data, you cannot consider all the relevant factors and it is difficult to draw conclusions.

2. Using inappropriate data: It is important to use the right data for the analysis. If one uses the wrong data, the conclusions one draws may not be accurate.

3. Not considering all variables: One should consider all variables that are relevant to the analysis. If you omit important variables, the conclusions you draw may be inaccurate.

4. Not questioning expectations: one should question the expectations one has for the analysis before starting the analysis. If one focuses too much on a particular expectation, one may miss important variables.

5. Not using the right methods: It is important to use the right analysis methods to get the right results. If one uses the wrong methods, the results may be inaccurate.

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What are common sources of errors when setting up an online store?

06/09/2023 | By: FDS

1. Insufficient testing phases: A good online store should be thoroughly tested before publishing to identify possible sources of errors.

2. Insufficient search engine optimization: an online store must be highly visible to search engines in order to achieve good visibility. For this, the right keywords, page titles and descriptions must be used.

3. Insufficient security: an online store should be protected against unauthorized access and data misuse. For this, security updates must be executed regularly.

4. Poor design: poor design may cause customers to be dissatisfied and leave the online store before making a purchase.

5. Inadequate customer service: an online store must provide good customer service to answer customer questions and concerns. This includes an efficient ordering process and competent advice.

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What is a no-go in customer acquisition?

06/09/2023 | By: FDS

A "no-go" in customer acquisition refers to an action or approach that is considered totally unacceptable or unprofessional and turns off potential customers. Here are some examples of no-go's in customer acquisition:

Inappropriate behavior: Any form of rude, pushy or aggressive behavior towards potential customers is an absolute no-go. Clients want to be treated respectfully, and any kind of pushing or coaxing is likely to discourage them from working with you.

Lack of research: if you don't have basic information about the potential client and don't know what their needs are or what solutions they are looking for, it comes across as unprofessional and disinterested. Customers appreciate it when you find out in advance and target their individual needs.

Untargeted mass advertising: sending mass emails or spam messages to a large number of potential customers without any personalization is an absolute no-go. It shows that you are not taking a personalized approach and have no real interest in the customer's specific situation.

Missing transparency: if you conceal or deliberately manipulate information or promises to lure customers, trust will be destroyed. Customers value honesty and transparency, and if they feel they are being deceived, they will be unwilling to work with you.

Missing transparency will destroy trust.

Ignoring feedback: customers may raise questions or concerns during the acquisition process. If you ignore them or don't take them seriously, it sends a negative signal. It's important to act on customer feedback, answer questions and address concerns seriously to build a positive customer relationship.

Failing to follow up: If you don't follow up with potential customers after the initial contact or respond to them in a timely manner, it gives the impression that you are disinterested or don't take them seriously. Consistent follow-up is critical to keeping customers interested and resolving their questions or concerns.

These no-gos should be avoided to ensure successful customer acquisition. Instead, focus on a professional, respectful, and customized approach to earn customers' trust and build long-term relationships.

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Company headquarters Rostock - What are the advantages and disadvantages?

06/08/2023 | By: FDS

Rostock offers some advantages and disadvantages as a company headquarters. Here are some of them:

Advantages:

Good infrastructure:

Rostock has a good transport infrastructure with a port, an airport and well-developed road and rail links. This facilitates the transportation of goods and access to international markets.

Scientific and educational institutions: Rostock is home to a renowned university and other educational institutions. This provides access to well-educated professionals and facilitates collaboration with the academic world.

Educational facilities: Rostock is home to a renowned university and other educational institutions.

Quality of life: The city of Rostock offers a high quality of life with an attractive coastal location, historic architecture and a diverse cultural offering. This can help attract and retain qualified employees.

Lower cost of living: Compared to larger cities in Germany such as Berlin or Hamburg, the cost of living in Rostock is generally lower. This can be an advantage for companies, especially when choosing a location or housing employees.

Disadvantages:

Regional dependence:

Graphically, Rostock is somewhat removed from the major economic centers in Germany. This may mean that it is more difficult to reach business partners or customers outside the region. There could also be challenges in obtaining certain resources or services.

Limited market: Rostock has a comparatively smaller market size compared to large metropolitan areas. This could mean that companies may have limited opportunities for growth and expansion, or may need to focus on niche markets.

Skilled labor shortage: Although Rostock has educational institutions, it may still be difficult to attract highly skilled professionals in certain industries. Companies may need to make greater efforts to attract and retain qualified employees over the long term.

Limited industry diversity: Rostock is best known for its maritime, tourism, and food industries. Other industries may have more limited opportunities to locate in Rostock and benefit from synergies with similar businesses.

It is important to note that the advantages and disadvantages of Rostock as a company location may vary depending on the industry, company size and individual needs. It is advisable to conduct a comprehensive location analysis and consider the specific requirements of one's own company before making a decision.

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What are common sources of errors in startup?

06/08/2023 | By: FDS

1. Insufficient financing: many entrepreneurs underestimate the start-up costs and the ongoing costs associated with running a business.

2. Insufficient planning: There is often a failure to create a business plan and define the goals of the business.

3. Insufficient knowledge: Many founders do not have the necessary skills and experience to run a successful business.

4. Insufficient management: many entrepreneurs do not have the necessary skills to lead and manage a business.

5. Inadequate legal advice: many businesses rely on their own knowledge for legal issues. They forget that a specialist lawyer can assist them with complex legal issues and decisions.

6. Insufficient market research: many entrepreneurs forget or ignore to explore the needs of their customers and adapt their product or service accordingly.

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