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Press release - How to make your company or startup known

01/03/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a website/blog for your business or startup: To make your business or startup known, it is important to create a professional website or blog. Make sure your website/blog has a professional look and feel and that all the information you want to provide is easy to find.

2. Publish press releases: Press releases are a great way to get the word out about your business or startup. Post press releases on various online news sites and publications to make more people aware of your business or startup.

3. Network with other businesses and startups: another way to make your business or startup known is to network with other businesses and startups. This can help you get more customers and make your business or startup more popular.

4. Use social media: a great way to get the word out about your business or startup is to use social media. Create a Facebook page, Twitter account, and/or Instagram account to get the word out about your business or startup and stay connected with your customers.

5. Start a newsletter: another way to get the word out about your business or startup is to start a newsletter. Publish new content regularly to grow your customer base and attract more customers.

These are just a few ways you can get the word out about your business or startup. With a little creativity and some patience, you can make your business or startup known and attract more customers.

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The Best SEO Strategies 2024 - What Really Matters in Search Engine Optimization 2024

01/03/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The world of Search Engine Optimization (SEO) is constantly evolving, and 2024 is no exception. Businesses and website owners face the challenge of keeping up with the latest trends. This article highlights the best SEO strategies for 2024 and showcases what truly matters in search engine optimization.

1. Mobile Optimization Remains Crucial

With the increasing use of mobile devices, mobile optimization of a website is crucial. Search engines favor mobile-friendly pages, and websites that do not adapt may slip in rankings. Responsive designs and fast loading times on mobile devices are a must.

2. High-Quality and Relevant Content

Content is King – even in 2024. Search engines prefer sites with high-quality, relevant, and unique content. Companies should regularly update their content and ensure it meets the needs of the target audience. Integrating multimedia elements like videos and images is also advantageous.

3. Optimize for Voice Search

With the rise of voice search queries, optimizing for Voice Search is essential. Content should be structured to respond to natural language patterns. Implementing FAQ sections and answering direct questions in the content enhance the chances of appearing in voice search results.

4. Strengthen Local SEO

The importance of local SEO continues to grow. Businesses should clearly indicate their location information on the website and ensure a presence on Google My Business and other relevant platforms. Customer reviews and local backlinks also contribute to improving local visibility.

5. Do Not Neglect Technical SEO Aspects

Technical SEO aspects remain crucial. This includes optimizing loading times, ensuring a clear page structure, using secure HTTPS connections, and optimizing meta tags. A clean and efficient technical foundation forms the basis for a successful SEO strategy.

Conclusion

The best SEO strategies for 2024 embrace a holistic approach. From mobile optimization to high-quality content, local presence, and technical finesse – businesses should consider all aspects to succeed in search engines. Adapting to the latest trends and continuously maintaining the SEO strategy are crucial to dominate the rankings and maximize visibility in the digital space.

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Berlin, Munich, Hamburg: The top cities for start-ups in Germany

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Germany has developed into one of the leading locations for start-ups in Europe in recent years. The dynamism and diversity of the German start-up scene is impressive. But while start-ups are being founded in many cities across the country, three cities in particular stand out: Berlin, Munich and Hamburg. In this article, we take a look at these top cities for start-ups in Germany and their unique qualities.

1. Berlin - The capital of start-ups:

Berlin is undoubtedly the heart of the German start-up scene. The city is known for its vibrant entrepreneurial culture and cosmopolitan flair. Founders will find a wide range of support options here, from incubators and accelerators to funding opportunities and talent.

Advantages of Berlin:

Great variety of start-up events and networking opportunities.

Access to international markets and investors.

A thriving ecosystem of tech companies and creative industries.

2. Munich - Innovative power in the south:

Munich has developed into an important hub for technology and innovation. The city is known for its first-class universities and research institutions, making it an ideal location for technology-oriented start-ups.

Advantages of Munich:

Access to first-class talent and research facilities

Strong presence of large technology companies that offer partnership opportunities.

A high quality of life that attracts skilled workers.

3. Hamburg - Port city for creative start-ups:

Hamburg is an important center for creative and media companies. The city offers a unique combination of entrepreneurship and cultural diversity, which makes it particularly attractive for start-ups in the media, advertising and entertainment sectors.

Advantages of Hamburg:

Influential media landscape and advertising industry.

Access to investors and companies from various industries.

Cultural diversity and quality of life.

Other up-and-coming cities:

In addition to these top cities, there are also other up-and-coming start-up hotspots in Germany. These include cities such as Cologne, Frankfurt, Stuttgart and Düsseldorf, which are seeing a growing number of start-ups and a diverse business landscape.

Conclusion:

The German start-up scene is vibrant and diverse, and Berlin, Munich and Hamburg are the prominent cities that are the driving force behind this development. Each city has its own unique assets and strengths that make it attractive to different types of start-ups. Ultimately, the choice of location depends on the individual needs and goals of each company. Germany offers a wide range of opportunities for innovative founders looking for a suitable location for their start-up.

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Reserves and growth - Why the first advance tax payment breaks the neck of many founders

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When you start a new business, you can quite easily fall into a trap. It's a trap that many founders don't realize, but that can lead them to ruin their business before they even have a real chance to make it a success. The trap is the first upfront tax payment.

From the beginning, you have to pay taxes. Most businesses pay taxes based on their profits, but it's a different story for new businesses. New businesses must prepay taxes before they even make a profit. This means that you will have to raise a significant amount of money to pay your taxes before you even make a profit.

This can be a real problem for founders who do not have sufficient reserves to make these prepayments. If they don't have the necessary reserves, they have no choice but to take out loans to pay the advance tax payments. This, in turn, can cause them to go into debt before they even have a chance to get established and grow.

Therefore, it is important that founders have sufficient reserves to pay the advance tax payments before they make a profit. If you do not have the necessary reserves, you may have to take out loans to pay the advance tax payments. However, this may result in you taking over your business before you make any money.

For this reason, it is important that founders have sufficient reserves to pay the advance tax payments before they even make a profit. If you don't have the necessary reserves, you may have to take out loans to pay the advance tax payments. However, this can cause them to go into debt before they even have a chance to get established and grow. Therefore, it is important that you have sufficient reserves so that you can pay the advance tax payments without jeopardizing your business.

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Building a profitable business - What are the success factors?

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer orientation: Customer orientation is a key success factor in building a profitable business. Therefore, only buy products and services that are really needed and align your business with the needs of the customers.

2. Financial stability: To build a successful business, you need to make sure that it is financially stable. Therefore, plan your finances carefully and make sure you have sufficient reserves to cover sales drops and other unforeseen costs.

3. Invest in staff: invest in your staff by hiring qualified and motivated employees and providing them with adequate salaries and benefits. Make it easy for your employees to do their jobs by equipping them with the right tools, training and support.

4. Technology: Invest in the right technology to move your business forward. Invest in powerful software to increase productivity and efficiency, and digital advertising to reach more customers.

5. Customer service: top-notch customer service is a key success factor for any business. Use a variety of contact methods to allow your customers to communicate easily and quickly, and respond quickly to inquiries.

6. Marketing: good marketing is essential to attract new customers and increase your sales. Use different marketing strategies to promote your business and position yourself in your industry.

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