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Advised and sold - Why self-proclaimed experts and coaches will run you down

01/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many self-proclaimed experts and coaches who try to run people through advice and sales. These individuals often offer a variety of services designed to help people achieve their goals. These services range from financial advice to personal development to career counseling. They promise that their services will help people improve their lives, but it is important to note that many of these "experts" do not have the qualifications or knowledge to actually help.

Experts and coaches are mainly trying to make money by giving advice and selling, rather than giving truly useful information. They may try to get people to buy a product or service they don't really need through a sales pitch. They may also try to get people to spend more money than they actually can to get a particular service or product. This type of "advising" can be harmful, as it does not help people achieve their goals, but instead entices them to pay more than they actually can.

It is therefore important to carefully check if the services from an expert or coach are really useful. One should always do an in-depth research before considering any consultation or sale. Pay attention to the qualifications of the expert and make sure that they have experience and knowledge to really help you achieve your goals. This way, you can ensure that you don't fall victim to a scam.

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Tips and tricks for your press work - Which pitfalls to avoid?

01/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Avoid inaccurate statements and exaggerated claims.

2. Avoid using unusual or even questionable words or phrases.

3. Avoid making unconventional or even implausible claims.

4. Avoid over-marketing your press releases.

5. Avoid sending your press releases too frequently.

6. Avoid sending unsolicited links or attachments to your press releases.

7. Avoid not complying with applicable press and media regulations and guidelines.

8. Avoid pursuing commercial or political interests.

9. Avoid personalizing your press releases.

10. Avoid publishing too much information.

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License to print money? Earning millions with digital products and high margins

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's easier than ever to make millions with high margin digital products. With a license to print money, you can develop and market a digital product or service to increase your earnings. With a digital product, you can make money in a variety of ways, including advertising, sales, and affiliate programs. You can also offer a digital product that generates recurring revenue, such as software subscriptions, consulting services, or online courses. You can also offer content for free and run banner ads or advertisements to earn money. With a license to print money, you can also build your own brand and increase your reach by advertising on social platforms like Facebook and Instagram. You can also market your digital product on different platforms to reach more customers.
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Finding the right PR agency - How to do it right

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Choosing the right PR agency is crucial for the success of your corporate communication. But how do you find the agency that perfectly fits your needs? This article provides a guide to help you find the suitable PR agency for your goals.

1. Define Your Goals and Needs

Before searching for a PR agency, you need to define clear goals and needs for your corporate communication. Consider what type of PR services you require, whether it's media relations, event management, or online PR.

2. Research Agencies with Relevant Expertise

Look for PR agencies with experience and expertise in your industry or business field. An agency that has successfully executed similar projects brings valuable experience and understanding to the table.

3. Check References and Success Stories

References are a crucial indicator of an agency's performance. Review success stories and case studies to gauge how well the agency has worked in the past. Reach out to existing or past clients to get direct insights.

4. Clarify Service Range and Costs

Ensure that the PR agency offers all the services you need. Transparently discuss cost structures and fees. Trustworthy communication about budgets and expectations is essential for a successful collaboration.

5. Face-to-Face Meeting

A personal meeting with potential PR agencies is essential. This allows you not only to get an impression of the agency but also to assess whether there's good chemistry between the teams. Collaboration is more successful when communication flows smoothly.

6. Contractual Agreements and Terms

Clarify contractual aspects such as durations, notice periods, and confidentiality agreements in advance. Ensure that all crucial points are documented in writing to avoid misunderstandings.

Conclusion

Choosing the right PR agency requires careful research and planning. By setting clear goals, selecting an agency with relevant expertise, and maintaining transparent communication, you can ensure that the collaboration is successful and effective.

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Starting a business in Austria: A guide for aspiring founders

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Austria is not only known for its picturesque landscape and cultural diversity, but also for its burgeoning start-up ecosystem. More and more people in Austria are dreaming of starting their own businesses and turning innovative ideas into reality. In this article, we offer a guide for aspiring founders in Austria and take a look at the hotspots for start-ups in this country.

Step 1: Develop the business idea

The first step in founding a company is to develop a clear business idea. This should be based on a solid market analysis and offer unique solutions to existing problems or needs.

Step 2: Choose the legal form

There are various legal forms for companies in Austria, including sole proprietorships, limited liability companies (GmbH) and stock corporations (AG). Choosing the right legal form depends on your individual goals and needs

Step 3: Formalize the formation

Founding a company in Austria requires the fulfillment of certain legal and bureaucratic requirements. These include registering the company with the commercial register and registering with the tax office

Step 4: Obtaining financing and resources

Funding is crucial to the success of a start-up. In Austria, there are various options for financing, including government funding programs, bank loans, investors and crowdfunding.

Step 5: Conquer the market

The market launch is a crucial step for the success of a company. An effective marketing strategy and identifying the target group are crucial.

The hotspots for start-ups in Austria:

Vienna - The capital of entrepreneurship: Vienna is the largest start-up hub in Austria and offers a wealth of co-working spaces, incubators and accelerators. The city is particularly known for its thriving technology and creative scene.

Graz - innovation in the south: Graz, Austria's second largest city, is characterized by its strong research and innovation culture. Here, founders find access to highly qualified talent and first-class universities.

Linz - Up-and-coming start-up scene: Linz, in the north of Austria, is developing into an up-and-coming start-up hotspot. The city promotes collaboration between start-ups and established companies.

Conclusion:

Starting a business in Austria can be a rewarding and exciting experience. With a solid business idea, the right support and the choice of the right location, founders can be successful in Austria. The hotspots for start-ups offer a thriving ecosystem that encourages the development of innovative ideas and the creation of successful businesses.

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