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The 1x1 of professional communication

1. Be honest and authentic.

2. Be respectful and polite.

3. Be clear and understandable.

4. Be open and accessible.

5. Be listening and empathetic.

6. Be active and attentive.

7. Be creative and flexible.

8. Be constructive and tolerant.

9. Be proactive and open-minded.

10. Be responsible and professional.

Swiss quality and innovation: Switzerland's start-up scene

Switzerland is known worldwide for its precision, quality and innovative strength. This renowned image is also reflected in the country's flourishing start-up scene. In this article, we take a look at the Swiss start-up scene and the outstanding centers for start-ups in Zurich, Geneva and Basel.

Swiss start-up scene at a glance:

Switzerland has a stable business environment, a strong economy and a high quality of life, making it an attractive place for start-ups. Here are some of the features that make Switzerland's start-up scene stand out:

Innovation power: Swiss start-ups are often innovation leaders in their sectors. Switzerland invests heavily in research and development, which helps to put innovative ideas into practice.

Access to capital: Switzerland offers access to a variety of financing options, including venture capital, business angels and government funding programs.

Strong universities: Switzerland is home to some of the most prestigious universities in the world, producing talented graduates and researchers ready to venture into the world of entrepreneurship.

International focus: Thanks to its central location in Europe and its international population, Switzerland is an ideal starting point for companies targeting international markets.

Zurich - The economic center:

Zurich is the largest city in Switzerland and an important financial and economic hub. The city is home to a thriving start-up scene and offers a wide range of support services, including co-working spaces, incubators and accelerators. Zurich is particularly strong in the FinTech, biotechnology and medical technology sectors.

Geneva - innovative strength and international organizations:

Geneva is known for its international orientation and is home to numerous international organizations. The city is a hub for start-ups in the fields of healthcare, cryptocurrencies and environmental technology. Geneva also offers a strong research infrastructure and access to global investors.

Basel - The pharmaceutical stronghold:

Basel is an important location for the pharmaceutical industry and chemical research. Start-ups in Basel benefit from the proximity to large pharmaceutical companies and research institutions. The city is particularly strong in the life sciences, healthcare and biotechnology sectors.

Conclusion:

The Swiss start-up scene is characterized by its innovative strength, financial stability and international orientation. The cities of Zurich, Geneva and Basel offer a thriving ecosystem for start-ups with a focus on quality and innovation. With its focus on research and development as well as its access to capital and talent, Switzerland is an ideal place for aspiring founders.

Advised and sold - Why self-proclaimed experts and coaches will run you down

There are many self-proclaimed experts and coaches who try to run people through advice and sales. These individuals often offer a variety of services designed to help people achieve their goals. These services range from financial advice to personal development to career counseling. They promise that their services will help people improve their lives, but it is important to note that many of these "experts" do not have the qualifications or knowledge to actually help.

Experts and coaches are mainly trying to make money by giving advice and selling, rather than giving truly useful information. They may try to get people to buy a product or service they don't really need through a sales pitch. They may also try to get people to spend more money than they actually can to get a particular service or product. This type of "advising" can be harmful, as it does not help people achieve their goals, but instead entices them to pay more than they actually can.

It is therefore important to carefully check if the services from an expert or coach are really useful. One should always do an in-depth research before considering any consultation or sale. Pay attention to the qualifications of the expert and make sure that they have experience and knowledge to really help you achieve your goals. This way, you can ensure that you don't fall victim to a scam.

Tips and tricks for your press work - Which pitfalls to avoid?

1. Avoid inaccurate statements and exaggerated claims.

2. Avoid using unusual or even questionable words or phrases.

3. Avoid making unconventional or even implausible claims.

4. Avoid over-marketing your press releases.

5. Avoid sending your press releases too frequently.

6. Avoid sending unsolicited links or attachments to your press releases.

7. Avoid not complying with applicable press and media regulations and guidelines.

8. Avoid pursuing commercial or political interests.

9. Avoid personalizing your press releases.

10. Avoid publishing too much information.

License to print money? Earning millions with digital products and high margins

It's easier than ever to make millions with high margin digital products. With a license to print money, you can develop and market a digital product or service to increase your earnings. With a digital product, you can make money in a variety of ways, including advertising, sales, and affiliate programs. You can also offer a digital product that generates recurring revenue, such as software subscriptions, consulting services, or online courses. You can also offer content for free and run banner ads or advertisements to earn money. With a license to print money, you can also build your own brand and increase your reach by advertising on social platforms like Facebook and Instagram. You can also market your digital product on different platforms to reach more customers.