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Glossary / Lexicon

What is a competitive advantage?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A competitive advantage is a particular advantage that a company has over its competitors. It can relate to a variety of things, such as cost, quality, technology, innovation, price, or customer service. A competitive advantage can help a company capture a larger market share, build customer loyalty, and increase sales.
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What is a trade register extract?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An extract from the commercial register is a document issued by a competent district court that contains information about a company. The extract contains details such as the company name, address, company status, number of shareholders, responsible persons and much more. The commercial register excerpt is usually required for companies participating in a public tender, IPO or other similar process.
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What is Media & Communication Studies?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media and communication studies is an interdisciplinary field that deals with the analysis, understanding and influence of communication and media on society. It examines the impact of media on individuals, groups and organizations and is concerned with the production, dissemination, reception and impact of communication and media. It also deals with theories and methods of communication and media research.
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What is impact research?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Impact evaluation is a field of research that focuses on evaluating policies, programs, and interventions to understand how they contribute to solving social problems. It is a specific approach to evaluation that focuses on the impact of programs on target populations and the effectiveness of programs. It can also be used to understand how programs can be used to achieve specific goals.
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What is communication research?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Communication research is an interdisciplinary field of research that deals with the analysis, explanation and control of communication between people, groups and organizations. It focuses on topics such as media, language, interaction, social construction, symbolic interaction, culture, and technology. It is also concerned with the dissemination and reception of information in various social and political contexts.
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