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Glossary / Lexicon

What is a news portal?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A news portal is a website where users can read and publish news. Most news portals offer a wide range of news from various sources that users can browse and subscribe to. Some portals also provide a user interface that allows users to create, edit, and publish news.
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What is an online course?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An online course is an instructional program offered over the Internet. There are different types of online courses, from paid courses offered by a professional teacher or organization to free tutorials created by individuals. Online courses can go over a variety of topics and are a popular way to gain new knowledge.
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What is a market report?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A market report is a summary of current market conditions for a particular industry or product. It may include information such as prices, supply and demand, competition, and market trends. A market report may also include an analysis of the market environment, market potential, and other factors that affect business decisions. Market reports are often prepared by market research firms, economic research institutes, government agencies, and other groups to help companies make decisions about their investments, marketing strategies, and products.
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What are the largest customer groups of marketing address providers?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The largest customer groups for marketing addresses are:

1. Companies and organizations

2. Customers and prospects

3. Partners and suppliers

4. Suppliers and distributors

5. Media and publishers

6. Authorities and institutions

7. Retailers

8. Resellers

9. Online stores

10. Market research institutes

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What is a distribution channel?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A distribution channel is a way through which a company sells its products or services to its customers. Using different sales channels enables a company to market its product to a wide target group. Distribution channels can be direct (e.g., online sales, telephone sales, and in-person sales), indirect (e.g., retailers and wholesalers), or a combination of both.
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