12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
ROI (Return on Investment) is a term used to measure the effectiveness of an investment or business. It is calculated as the ratio between the profit and the original investment amount. ROI can be considered as a type of return metric, as it is a measure of the profitability of the investment, and it can also be considered as an indicator of the effectiveness of a company's management.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business angel is a privately invested investor who provides financial support to entrepreneurs and startups by making a one-time capital investment. These investors bring not only capital, but also experience and contacts to a company and can help entrepreneurs achieve their goals. They are essential in early-stage entrepreneurship, providing venture capital to companies that are otherwise difficult to fund.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Click-through rate: measurement of the number of clicks made on an ad or link.
2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.
3. Traffic: measurement of the number of visitors landing on a website.
4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.
5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.
6. Gross media value: Measurement of the value a campaign generates for a company.
7. Engagement rate: measurement of the number of interactions a user has with a campaign.
8. Social media reach: measurement of the number of users reached by a campaign.
9. Net promoter score (NPS): measurement of user satisfaction with a campaign.
10. Lead generation: measurement of the number of leads generated by a campaign.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The engagement rate is a measurement that indicates how engaged a user is on a social media platform. It is usually given as a percentage and is calculated by dividing the number of interactions (likes, comments, shares, etc.) a user has by the number of their followers.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Traffic refers to the traffic that flows through a network, such as the Internet. It refers to the traffic that flows through the network and the total amount of data that is transmitted over the network. An example of traffic is the traffic that flows through a website, which can be used to measure the number of visitors and page views.