12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cost per click (CPC) is a pricing model used in online advertising. It refers to the price an advertiser has to pay per click on an ad. It is an important concept in search engine marketing and is usually used in conjunction with cost per impression (CPM).
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An elevator pitch is a short, concise presentation of a business idea that can be explained in the time it takes to ride an elevator. It is a short, compelling summary of a product or service that is used to attract investors or potential customers.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A financing round is a process in which a growth-stage company provides investment capital to a group of investors. Typically, the company receives the capital it needs to drive growth and scale its business. Financing rounds can take the form of equity, bonds, or a combination of both.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer Lifetime Value (CLV) is a measurement that provides information about the value of a customer to a company. It measures the total expected revenue that the company can expect from a customer throughout the customer relationship. This includes not only the value of a single purchase, but also the value of recurring purchases a customer makes during their relationship with a company. CLV can help a company optimize its marketing strategy by prioritizing its investments in customers who have a higher CLV.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A conversion is an action that motivates a visitor to a website, blog, or other digital property to become a customer or take some other desired action. It can be a purchase, sign-up, or other call-to-action. Conversion optimization refers to the analysis of specific actions to increase a company's success rate.