This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
An article in journalism is a written account of a report or story about a particular topic, event, person, place or situation. Articles are the basic building blocks of journalistic reporting and are used to convey information, news and stories to readers. Here are some important characteristics of a journalistic article:
Objectivity: Journalistic articles usually strive for objectivity, which means that they present facts and information in a neutral and unbiased manner, without introducing personal opinions or evaluations of the author.
Newsworthy: Articles often cover topics or events that are newsworthy, such as current events, political developments, economic trends, social events and more.
Fact-based: A good article is based on verifiable facts and information. Journalists conduct research to ensure that the information presented is accurate and reliable.
Outline: Articles usually follow a clear outline that makes it easier for readers to understand the content. This may include the use of headings, subheadings, paragraphs and citations.
Sources and quotes: Articles can include quotes from eyewitnesses, experts or relevant people to support the information and increase credibility. The sources for the information should be clearly stated.
Language and style: The language used in journalistic articles is often factual and informative. Journalists usually avoid using flowery or exaggerated language.
Language and style: Journalistic articles are often factual and informative.
Heading: An article is often accompanied by a concise heading that summarises the main theme or message of the article.
Editorial standards: Journalistic articles should conform to certain editorial standards and ethics rules to ensure accuracy, impartiality and integrity of reporting.
Articles are a basic form of journalistic writing and are used in newspapers, news websites, magazines, radio, television and other media formats to convey news and information to the public. They can cover a wide range of topics and are used to keep readers informed of important events, tell stories and provide analysis.
A news channel is a specialised television station or radio station that focuses on reporting news and current events. These stations are designed to disseminate information on local, national and international events, politics, economics, society, culture, sports and other topics. News channels play an important role in the media landscape by keeping the public informed about current events and providing news coverage 24/7.
Here are some important characteristics of news channels:
News coverage:
News channels provide regular news coverage in the form of newscasts, news bulletins, live coverage and updated news bulletins.Variety of topics: They cover a wide range of topics, including politics, business, international affairs, crime, health, the environment, culture, entertainment and sport.
Journalistic standards: News channels emphasise journalistic ethics and standards to ensure accurate, balanced and reliable reporting.
Live coverage: They are often able to provide live coverage of important events such as elections, natural disasters or international crises.
Commentary and analysis: In addition to news reports, many news channels also offer commentary and analysis by experts, pundits and commentators on the topics that need coverage.
Topicality: News channels strive to provide up-to-date information as quickly as possible to ensure topicality of coverage.
Multimedia platforms: In addition to broadcasting, many news channels also have a presence on online platforms, social media and mobile apps to make their content accessible to a wider audience.
International focus: Some news channels have an international focus and report on global events and developments. Others focus more on regional or national coverage.
Famous examples of news channels are CNN, BBC News, Al Jazeera, Fox News, CNBC and many others. These channels are often an important source of information for the public and have a significant reach in the media landscape. They also provide a platform for investigative reporting, discussion and debate on important social and political issues.
A unique selling proposition (also called USP) is a characteristic feature that sets a product, service, company or brand apart from its competitors and makes it unique and distinctive. The USP is what makes an offering particularly attractive and desirable to customers.
Here are some important points to better understand a unique selling proposition:
Uniqueness: A unique selling proposition should represent something that clearly distinguishes your products or services from others in the market. It can relate to product features, quality characteristics, price, customer service or other factors.
Unique selling proposition.
Customer focus: A USP should aim to meet the specific needs and wants of your target audience. It should make clear why your solution is better or more beneficial to potential customers than the competition.
Communication.
Communication: The unique selling proposition should be highlighted and emphasised in your marketing communication. It should be present in your advertising, on your website and in your sales pitches to appeal to potential customers.
Advertising benefits: A good unique selling proposition should not only benefit customers, but also your business. It should help to strengthen your positioning in the market, promote customer loyalty and ultimately increase sales.
Examples of unique selling propositions could be:
Unique product features or technologies that the competition does not have.
Special quality standards that lead to higher customer satisfaction.
An unbeatable price that undercuts the competition.
An outstanding customer service that responds quickly and efficiently to customer queries.
Sustainable or environmental aspects that meet the needs of environmentally conscious customers.
Identifying and emphasising a unique selling proposition can help strengthen the brand, earn customer trust and build long-term business relationships.
A gloss is a special form of journalistic writing that is usually humorous, ironic, satirical or sarcastic. It aims to deal with a topic, person, event or situation in a lighter and more entertaining way, often through exaggeration or humorous criticism. Glosses are usually shorter texts published in newspapers, magazines or online publications. Here are some important characteristics of a gloss:
Humour and satire: The gloss is primarily humorous and often uses satirical elements to refer to the topic or situation being discussed. It may contain humorous remarks, puns, irony and sarcasm.
Light and entertaining writing: Glosses are usually easy to digest and are intended to entertain readers. They are often written in an informal or colloquial tone.
Exaggeration: Often, glosses deliberately exaggerate issues or situations for humorous effect. This can help to expose certain aspects or problems.
Current issues: Glosses often cover current events, news or social trends. They may address political events, celebrities, pop culture or everyday experiences.
Personal tone: The author of a gloss often expresses his or her personal opinion or point of view, which helps give the text an individual touch.
Short and concise: Glosses are usually shorter texts that focus on the essentials and get to the point quickly.
Distinguish between news and reports: Glosses should be clearly distinguished from news reports or journalistic articles, as they are primarily intended to entertain and do not aim to present objective facts or news.
Glossaries can address a diverse range of topics and often serve to give readers a break from serious news. However, they are also useful for commenting on social or political grievances in a humorous way and can help address complex issues in an easy-to-understand manner. Glosses are often written by experienced and humorous journalists or writers.
A communication partner is a person, organisation or entity with whom a communication or exchange of information takes place. In any form of communication, there are at least two parties: the sender and the receiver. The sender is the person or party who transmits information, messages or news, while the receiver is the person or party who receives and interprets that information.
A communication partner can occur in a variety of contexts, including:
Human communication: In everyday life, communication partners are often people who speak, write or otherwise exchange information with each other. This can occur in face-to-face conversations, business negotiations, written communication via email or social media.
Organisations: Businesses, governments, non-profit organisations and other institutions can also be communication partners. They communicate with their customers, employees, stakeholders and the public to disseminate information, build relationships and achieve their goals.
Technological systems: In technology, communication partners can also be computer-based systems or devices that exchange information with each other. This can be the case, for example, in network communication systems, internet protocols or IoT (Internet of Things) applications.
Technology systems: In technology, communication partners can be computer-based systems or devices that exchange information with each other.