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What is PR consulting?

PR consulting is a consulting service that helps companies improve their public reputation. It can help create a positive image by connecting a company with the public and helping it achieve its goals. A PR consultancy can also help market a company's product or brand by developing concepts that appeal to customers in a positive way. Sometimes a PR consultancy can also help companies deal with the public in difficult situations.

What is a press office?

A press office is a company that provides a link between companies and the media. It offers a wide range of services for companies, including the publication of press releases and the organization of press conferences. It can also help companies create press materials and disseminate information through media and social media.

What is media evaluation?

Media evaluation is the systematic evaluation of media products and media content to obtain trends and insights into the media market. It includes the analysis of media usage habits and preferences, such as how users respond to different media content. It may also include evaluating the reach and influence of specific media content on a particular audience.

What is Strategic Communication?

Strategic communication is a type of communication that is focused on a specific goal and concentrates on the development, implementation and monitoring of a communication strategy. The goal is to achieve a company's goals and objectives by establishing effective communication between the company and its target audiences. This concept is sometimes referred to as "risk management through communication" because it involves identifying, assessing and managing risks by providing clear and unambiguous information and messages to its target audiences.

What is corporate publishing?

Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.