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Demo versions of our databases - What to consider?

09/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Demo versions expire automatically 7 days after activation. Cancellation of the demo version is not necessary, as there is no automatic booking or conversion from a demo version to a regular order.

An automatic renewal of the booked paid products does not take place either. The license and thus the data access ends automatically after the expiration of the booked period. With the expiration of the license period, the right of use granted with the order expires.

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Find suitable agencies - With our agency directory you get a comprehensive overview

09/07/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.

The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.

Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.

With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.

For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.

At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.

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Data Science and Privacy - Is the Revolution Over Before It Starts?

09/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
No, the revolution is far from over. A lot has happened in recent years to improve data protection regulations for data science and data analytics. Various guidelines and rules have been introduced to ensure the protection of personal data. These include the EU General Data Protection Regulation (GDPR), the General Data Protection Regulations (ADB), and the Automated Decision Making Directive. Despite these advances, there is still much work to be done to ensure that data privacy is effectively safeguarded in the data science industry. Organizations should be aware that they are responsible for protecting personal data and must implement privacy measures in their data analytics and models. It is also important that companies take advantage of the opportunities provided by new laws and policies to protect their data analytics and models. So it's clear that the revolution is far from over. However, it is progress that many companies and regulators are implementing data protection measures for the data science industry. This progress will help make data analytics and models more secure and trustworthy, and protect user privacy.
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Bezahlte Werbung vs. Content Marketing

09/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In the first part we have discussed the paid measures in the online marketing area.

Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.

Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.

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What distinguishes the Media & PR Database from other PR software?

09/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.

The advantages of the Media & PR database at a glance:

  • Export function for e-mail addresses, e.g. for CRM or Outlook (up to now no internal dispatch function)

  • GDPR-compliant - no journalist data included, only from freely accessible sources

  • High coverage

  • Reasonable price

  • Regular updates

  • Contract period & no automatic renewal

  • Multi-user capability from version Team

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    Our offer to you:

    Media & PR Database 2024

    Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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