12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Multi Level Marketing (MLM) is a sales strategy in which a company markets itself through a network of people who act as independent sales partners. These sales partners receive a commission for the sale of products or services and can additionally be rewarded with commissions via a multi-level system if they win new partners for the company.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer marketing is a strategy aimed at attracting new customers. It consists of a series of actions to reach and retain new customers, including creating advertising campaigns, distributing promotional materials, developing offers, developing partnerships, and developing a brand. New customer marketing focuses on increasing sales by attracting new customers and increasing customer loyalty by providing quality products and services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Neuromarketing is a newer discipline of market research that examines the link between consumer behavior and deeper psychological and neurological processes. Neuromarketing uses technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and other techniques to study human behavior as they interact with brands. This provides deeper insight into the psychological and neurological mechanisms that influence behavior. Neuromarketing can help companies better understand how consumers respond to different aspects of their brand and thereby develop better marketing campaigns.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Offline marketing is a type of marketing in which advertising and other promotional activities take place offline, i.e., outside the Internet, rather than online. Offline marketing typically involves more conventional advertising media such as newspaper ads, radio and TV commercials, billboards, and other forms of advertising aimed directly at a target group. Offline marketing may also include other forms of marketing, such as events, distribution of giveaways, direct marketing, and trade advertising.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.