12/04/2022 | By: FDS
A marketing agency is a company that provides marketing and advertising services. It can offer a variety of services, including strategy and creative planning, media planning and buying, online marketing, social media marketing, public relations, and event planning. A marketing agency works with companies to achieve their goals and objectives by creating a series of campaigns that fit the company's specified target audiences.
12/04/2022 | By: FDS
Marketing automation is a technique that simplifies marketing management through automated processes, software-defined rules, and AI-based technologies. It helps brands save a lot of time by automating tasks, increase customer engagement, improve campaign effectiveness, and maximize ROI. With marketing automation, businesses can create personalized marketing campaigns that meet the needs of each customer.
12/04/2022 | By: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.
12/04/2022 | By: FDS
The marketing mix is a strategic tool used by companies to position a product or service in the market. It is a combination of the four Ps: product, price, place and promotion. It is a basic approach to developing a strategy to market a product or service. The four Ps can be used to ensure that the right combination of products, prices, placements and promotions are chosen to enable successful marketing.
12/04/2022 | By: FDS
A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.