12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
B2B stands for business-to-business and refers to trade between companies. It is a business model in which one company sells products or services to another company or institution.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is the strategic planning and implementation of activities to attract and retain customers with the aim of generating a profit. It includes all activities aimed at developing, communicating and exchanging offers between companies and customers. These include, for example, positioning, pricing, product development, communication with customers, sales promotion and distribution.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Acquisition costs are costs incurred in acquiring new customers. They include, among other things, costs for advertising, sales and marketing, but also costs for setting up customer service and support services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A digital information product is a product that is offered in digital form over the Internet. It may be offered in the form of an e-book, software, online course, audio or video file, virtual seminar, or other digital form.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid Articles are articles that are paid for by a publisher, website, or company to write about a specific topic. These articles are usually used to promote a specific product, advertise a specific company, or promote a specific brand. It can also be used to drive traffic to a specific website.