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Simplify ad planning - thanks to linked media data from editorial offices

An important goal of ad planning is to achieve a consistent, appealing ad design that reaches the target audience. To achieve this, ad planners need to link the different media they use. This can be difficult when different editorial teams use different data sets and data formats.

One way to overcome this challenge is to use a central database in which all media data from the editorial offices is linked. This database can then be easily searched to help ad planners find information. With the linked data, ad planners can also create a unified ad design.

In addition, this linked data can also be used to track and manage ad campaigns. Using this data, ad planners can see how well a particular campaign is performing, which media is performing well, and how the campaign has performed compared to other campaigns. This allows ad planners to adjust and improve their campaigns.

Overall, linking editorial media data can help simplify ad planning by making it easier to find information and create consistent ad designs. In addition, the data can also be used to track and manage ad campaigns.

What is B2B?

B2B stands for business-to-business and refers to trade between companies. It is a business model in which one company sells products or services to another company or institution.

What is marketing?

Marketing is the strategic planning and implementation of activities to attract and retain customers with the aim of generating a profit. It includes all activities aimed at developing, communicating and exchanging offers between companies and customers. These include, for example, positioning, pricing, product development, communication with customers, sales promotion and distribution.

What are acquisition costs?

Acquisition costs are costs incurred in acquiring new customers. They include, among other things, costs for advertising, sales and marketing, but also costs for setting up customer service and support services.

What is a digital information product?

A digital information product is a product that is offered in digital form over the Internet. It may be offered in the form of an e-book, software, online course, audio or video file, virtual seminar, or other digital form.