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What is market research?

Market research is the systematic collection, analysis and interpretation of information about a particular market, industry or product or service. Market research can help companies develop new products and services by gathering information about consumer needs and wants. It can also help strengthen the company's competitiveness by providing information about the competitive landscape.

What is reputation management?

Reputation management is the systematic monitoring and control of the image of an organization, person or brand. It involves monitoring, analyzing and influencing public opinion about a company, person or brand. This enables companies to improve and protect their reputation and standing.

What is advertising?

Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.

What is media planning?

Media planning refers to the strategic planning and implementation of advertising measures in the various media. It includes selecting the media, determining the advertising budget, deciding on the timing of the campaign, and selecting the advertising copy and graphics. Media planning focuses on optimizing advertising success by considering all aspects of the media mix. This includes traditional media such as print, TV, radio and outdoor advertising, as well as new media such as the Internet and social media.

What is a promotional campaign?

A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.