News / Blog

What is image management?

Image management is a process in which a person or company seeks to improve, protect and preserve the image others have of them. This can be achieved through a variety of methods, such as promoting a good reputation, publishing positive information about the person or company, participating in public events, and spreading positive messages. Image management requires a strategic and continuous commitment to maintain and improve the image.

What is media work?

Media relations involves the use of media to achieve a specific goal. This includes choosing the right media, planning and implementing the content, coordinating the various actors, and evaluating and analyzing the result. It is often applied in the fields of politics, business, culture, and advertising to inform the public about a particular issue or organization.

What is database administration?

Database administration is the process of managing and maintaining a database. It includes creating, modifying and updating the database structure, ensuring data integrity, managing user groups and monitoring database operation. A database administrator is responsible for creating, maintaining, and ensuring the availability of a database.

What is a communication strategy?

A communication strategy is a plan that specifies how an organization, company, or individual will deliver information to and communicate with its target audience. A communication strategy can also be used to convey a specific message or image or to generate interest in a product or service. This plan can also be used to target and reach a specific audience by identifying different communication channels that are relevant to the target audience.

What is a Robust Estimate?

Robust estimates are statistical procedures used to reduce uncertainty in the results of analyses. They are used to minimize the risk that a coincident estimate will be applied. Robust estimates are often less sensitive to outliers than are concordant estimates, meaning that they are less prone to failure when a small number of data are unusual.