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What is a news agency?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press agency is a company that facilitates the gathering, dissemination and marketing of news and information to media companies and end users. Press agencies have a network of editors, photographers, journalists and other experts to assist them in creating news and information. Press agencies are responsible for creating press releases that are sent to media companies to inform them about news and events in a particular field.
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What is a media database?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A media database is a database designed specifically for managing media such as images, videos, and audio. It allows users to store, organize, edit, and publish media. These databases make it easier for users to access media at once and offer many useful features, such as search functions that make it easier to find the material you are looking for.
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What is PR consulting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR consulting is a consulting service that helps companies improve their public reputation. It can help create a positive image by connecting a company with the public and helping it achieve its goals. A PR consultancy can also help market a company's product or brand by developing concepts that appeal to customers in a positive way. Sometimes a PR consultancy can also help companies deal with the public in difficult situations.
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What is a press office?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press office is a company that provides a link between companies and the media. It offers a wide range of services for companies, including the publication of press releases and the organization of press conferences. It can also help companies create press materials and disseminate information through media and social media.
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What is media evaluation?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media evaluation is the systematic evaluation of media products and media content to obtain trends and insights into the media market. It includes the analysis of media usage habits and preferences, such as how users respond to different media content. It may also include evaluating the reach and influence of specific media content on a particular audience.
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