12/06/2022 | By: FDS
Competitor analysis is a method of strategic planning in which companies identify, evaluate, and compare the products, services, and strategies of their competitors. It is an important analysis method that helps companies identify the strengths and weaknesses of their competitors in order to be better prepared to face them.
12/06/2022 | By: FDS
Customer segmentation is a strategy aimed at dividing customers into groups or segments based on certain criteria. Segmentation attempts to better understand customer preferences and to better address customer needs. This allows companies to adapt their marketing strategies to better target customers.
12/06/2022 | By: FDS
Viral marketing refers to a specific type of digital marketing that focuses on the spread of content via social media. The term "viral" comes from Latin and means "like a virus," indicating that the content spreads quickly across the Internet much like a virus. Viral marketing has proven to be an effective advertising tool because it can achieve a wide reach by attracting the attention of potential customers. This type of marketing can include both organic and paid media, including social media posts, videos, images, blogs and email campaigns. It can help establish a brand by attracting new customers and increasing brand awareness.
12/06/2022 | By: FDS
Competitive analysis is a strategic tool that allows companies to monitor, understand and predict the competition in their market. It helps companies identify competitive advantages and strategies by evaluating their competitors in terms of products, prices, marketing strategies, financial strength, and other factors. This enables companies to make better decisions to achieve their strategic goals.
12/06/2022 | By: FDS
Lead nurturing is a term used in the context of online marketing. It refers to following and nurturing a potential customer over time to maintain or increase interest in a product or service. Lead nurturing campaigns can often include emails, automated messages, content, and other touchpoints aimed at building a relationship with potential customers and getting them to take a specific action.