News / Blog

What is competitor / rival monitoring?

Weather competitor (also called competitor monitoring) is a concept in which companies monitor and compare the activities of their competitors and other affiliated industries to understand how they can improve their own location in the market. This strategy is often used to gain a better understanding of the current market situation and to evaluate a company's competitiveness relative to that of its competitors. Competitor monitoring can include tracking market trends, analyzing pricing strategies, identifying product developments, and more.

What is search engine automation?

Search engine automation is a process that uses software to run search queries on search engines such as Google, Bing, or Yahoo and analyze the results. This software can be used to perform search engine optimization (SEO) by monitoring and evaluating search engine rankings, identifying relevant search queries, and developing SEO strategies. Such software can also be used to manage and track search engine advertising.

What is market monitoring?

Market monitoring is a systematic process of collecting, analyzing and interpreting information about existing and potential customers as well as about competitors and the market in which they operate. The insights gained from this process can help companies make informed decisions about their strategies and products.

What is data normalization?

Data normalization is a process of converting data from a relational database into a format that minimizes redundancy, ensures data integrity, and facilitates modifiability of the database design. Normalization can be performed in several stages, with each stage representing a higher level of normalization.

What is triangulation?

Triangulation is a technique used in research and statistics to check the validity and reliability of data. It means using multiple techniques, sources, or approaches to collect and verify the same data to ensure that the results are consistent and reliable. Triangulation is often used in qualitative research to ensure the certainty of research findings.