12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A financing round is a process in which a growth-stage company provides investment capital to a group of investors. Typically, the company receives the capital it needs to drive growth and scale its business. Financing rounds can take the form of equity, bonds, or a combination of both.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer Lifetime Value (CLV) is a measurement that provides information about the value of a customer to a company. It measures the total expected revenue that the company can expect from a customer throughout the customer relationship. This includes not only the value of a single purchase, but also the value of recurring purchases a customer makes during their relationship with a company. CLV can help a company optimize its marketing strategy by prioritizing its investments in customers who have a higher CLV.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A conversion is an action that motivates a visitor to a website, blog, or other digital property to become a customer or take some other desired action. It can be a purchase, sign-up, or other call-to-action. Conversion optimization refers to the analysis of specific actions to increase a company's success rate.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
ROI (Return on Investment) is a term used to measure the effectiveness of an investment or business. It is calculated as the ratio between the profit and the original investment amount. ROI can be considered as a type of return metric, as it is a measure of the profitability of the investment, and it can also be considered as an indicator of the effectiveness of a company's management.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business angel is a privately invested investor who provides financial support to entrepreneurs and startups by making a one-time capital investment. These investors bring not only capital, but also experience and contacts to a company and can help entrepreneurs achieve their goals. They are essential in early-stage entrepreneurship, providing venture capital to companies that are otherwise difficult to fund.