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High Ticket Customers - What Makes High Ticket Sales and Premium Customers So Unbeatable

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

High ticket sales and premium customers account for a large part of the success of companies. High ticket sales describe the sale of high-value products or services at above-average prices. These customers are often more loyal and pay more for the value and experience they receive. They also have higher expectations when it comes to the quality of products and services. These customers are often referred to as premium customers.

Premium customers are usually very selective when it comes to buying products or services. They will research carefully before making a decision and expect a high level of service and quality. Since they are willing to pay more for a product or service, they also expect a better experience and a higher level of satisfaction.

High ticket sales and premium customers are an invaluable asset to companies, as they generate more revenue and ensure a steady income for the company. Since customers are also willing to pay more for a product or service, businesses can customize their offerings to meet their needs and provide them with a better experience. This can help customers stay loyal for a longer period of time.

Another benefit of high ticket sales and premium customers is that businesses can generate more revenue by selling higher value products and services. Since customers are willing to pay more for a product or service, companies can increase their profits and revenue growth.

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How to pitch and sell products in need of explanation the right way

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many products and services and the solution they offer are complex and require explanation in order to convince the customer of the specific benefits. With this checklist, you can review which steps you can take to make the pitch even more successful in the future.

1. Define the benefits: Explain to your customers how the product can improve their lives, save them time, or help them.

2. Use examples: Use real-world examples to show how your product has helped others.

3. Compare it to similar products: Compare your product to similar products on the market to highlight the difference.

4. Make an offer: offer a special price, free trials or other incentives to get customers to try your product.

5. Create a WOW factor: think of something that will make your product stand out from the crowd. A WOW factor can be an important part of the sales process.

6. Make a guarantee: Make sure customers know they can buy your product without risk.

7. Make it easy to buy: make sure the buying process is simple and that customers don't have to go through complicated steps.

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How to focus on what matters and generate more revenue with fewer customers

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Understand your target audience: understand who your customers are and what they need most. Define your target audience and address their needs.

2. Identify your most valuable customers: Identify the customers who generate the most revenue and are the most profitable for you. Profile these customers and then set a strategy to attract more of these types of customers.

3. Focus your products and services: Focus on the products and services that your most valuable customers need the most. Try to limit your offering to a few products and services that are clearly defined and relevant to all customers.

4. Promote customer loyalty programs: Promote a customer loyalty program to reward and motivate your customers to continue buying from you.

5. Focus on your strengths: focus on the strengths of your business and provide the best possible experience for your customers. By focusing on your strengths, you can better understand your customers and build longer-lasting relationships.

6. Increase customer satisfaction: increase customer satisfaction by responding to feedback and suggestions from your customers and ensuring that you meet their expectations.

7. Consistently develop your products and services to meet the actual needs of your customers.

8. Find digital twins or customer lookalikes to target similar customers with similar needs.

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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you looking for current price lists or advertising prices of newspapers? Thanks to linked media data, you save valuable time and get all the information you need about newspaper ads.

You can access price lists and advertising prices for a wide range of newspapers in Germany, Austria and Switzerland on the websites of the individual publishers and on specialized platforms such as ours.

On the publishers' websites, you will usually find a price list with all advertising prices. For some publishers, you have to register on the site to access the price lists.

On specialized platforms such as Mediamarkt.de and Zeitungsannoncen.de, you can also find price lists and advertising prices for the various newspapers. These sites also offer other useful tools, such as the ability to compare different newspapers and get free advice on ad prices.

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