Share:

News / Blog

How should a press release be structured?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release should generally be structured in the following sections:

1. Headline: This is where the most important message should be briefly and succinctly summarized.

2. First paragraph: Here the core message of the press release should be formulated in one or two sentences.

3. Body: Here, details about the content of the press release can be listed. In addition, information about the company, product or service should also be included.

4. Conclusion

Contact details for queries can be listed here.

5. Conclusion: A sentence or quote can be included here to summarize the content.

Like (0)
Comment

PR software vs. press portals - what is the difference and which ones are available?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

Like (0)
Comment

Equity vs. debt - How to start up successfully

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Equity and debt are two essential elements to consider when starting a business. Equity is the money a business receives from its own resources, while debt is the money borrowed from outside sources such as banks or investors.

Equity is important to start a business because it lowers the risk a business takes when it borrows. Since equity does not have to be repaid, there is no risk that the company will have to file for bankruptcy if it cannot repay its debts.

Debt capital is also important because it allows companies to invest in expansion, develop new products, and enter new markets, allowing them to grow and generate more revenue.

Therefore, when starting a business, entrepreneurs should consider both equity and debt. It is advisable to raise equity first to reduce risk and build a solid foundation. Subsequently, debt capital should be considered to help the company grow.

Like (0)
Comment

What does a PR agency do?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.
Like (0)
Comment

Tips for your press release

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a catchy and interesting title to attract your readers' attention.

2. Stick to the classic structuring principles by using introductory and conclusion sentences.

3. Avoid empty phrases and be precise in your statements.

4. Use short, clear sentences to avoid making your readers slog through long paragraphs.

5. Provide your readers with relevant information and facts instead of just promotional statements.

6. Don't forget to include your contact details to allow interested parties to get in touch with you.

7. Make sure you use correct spelling and grammar.

8. Check your press release several times for correctness before publishing.

9. Use images or videos that add a visual component to your press release.

10. Don't forget to share your press release on social media to reach more readers.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: