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Content is King. At Fischer Data Science, since our founding in 2019, we believe in improving the world of public relations and marketing through smart solutions and facilitating access to impactful tools because: There is no idea that is not worth sharing.
We have set ourselves the goal of removing the high financial hurdles that other providers put in front of their customers and prospects, thus facilitating access to the media and thus the flow of information, in order to also give young or small providers the chance to be published.
With now just under 1,000 contributions in our blog around the topics of PR & public relations, online & offline marketing, sales, tech & programming, optimization and strategies and much more, we have created a free knowledge base that is so far unique in the German-speaking world, which makes it easier for you to achieve your desired goals not only faster, but also with fewer resources.
Whether you are a press department, a PR agency or service provider, or simply want to take your press & public relations into your own hands: The Media & PR Database 2023 will save you costly time and money.
Have fun browsing and implementing!
Evaluation is a process of systematically and methodically assessing the effectiveness, efficiency and sustainability of projects, programs, measures or strategies. The aim of evaluation is to gain knowledge about whether the objectives have been achieved, whether the measures have been successful and whether they have produced the desired benefits. The results of evaluation can help inform decisions, improve processes and actions, and initiate change.
Evaluation involves several steps, including formulating evaluation questions, establishing criteria and indicators, selecting methods for data collection and analysis, conducting fieldwork, analyzing data, reporting, and disseminating results. Both quantitative and qualitative methods are used to obtain comprehensive findings.
There are different types of evaluations, such as process evaluations, outcome evaluations, impact and sustainability evaluations, and meta-evaluations. The choice of the type of evaluation depends on the objective and the questions to be answered.
Overall, evaluation is an important part of project management and contributes to the continuous improvement of measures and programs.
Media-rich promotions can help generate attention for a specific message, cause, or product. Here are some ideas for media-rich actions:
Flash mob: a spontaneous gathering of people in a public place who put on a choreographed performance.
Guerrilla marketing: An unconventional promotional activity that takes place in unexpected places to attract attention.
Stunts: An eye-catching action that is often risky or breathtaking and draws attention to a specific cause or brand.
Charity events: an event that aims to raise funds for a charity while raising awareness for its cause.
Protest events: An action aimed at communicating a political message or cause by holding a public gathering or demonstration.
Publicity Stunt: An eye-catching action aimed at drawing media attention to a particular cause or brand.
Flash Sales: A short-term sales promotion in which products or services are offered at a discounted price to attract the attention of customers.
Social Media Challenge: An action spread through social media that aims to promote a specific action or trend.
These ideas are just a few examples of media-rich actions that companies and organizations can take to draw attention to their messages or products. However, it is important that the action is authentic and relevant in order to attract the interest of the media and the target audience.
A fast load time is crucial for a positive user experience and the success of a website. When a website loads slowly, there are several reasons why this can happen. Here are some possible causes and solutions:
Large file sizes: If a web page contains a lot of images, videos, or other media files, this can significantly slow down the load time. Solution: reduce the file size by compressing images, optimizing videos, and removing unused media files.
Server problems: a slow or overloaded server can affect the website loading time. Solution: choose a hosting provider with high performance and scalability or optimize your server to achieve better performance.
Too many HTTP requests: If a website sends too many HTTP requests to retrieve resources such as images, scripts, or stylesheets, it can slow down the loading time. Solution: combine files, minimize CSS and JavaScript files to reduce the number of HTTP requests.
Slow DNS server: A slow DNS server can cause the browser to take longer to connect to the website. Solution: Use a faster DNS server or improve the performance of your DNS server.
Browser cache: If the browser cache is full or not configured correctly, this can affect the website loading time. Solution: enable browser cache and configure it properly to cache frequently used resources.
Plugins and scripts: Too many plugins and scripts on a website can slow down the loading time. Solution: remove unneeded plugins and scripts or combine them to reduce the number of HTTP requests.
Mobile devices and networks: a slow mobile connection or outdated devices can affect the loading time of a website. Solution: optimize your website for mobile devices and slow connections.
By identifying and fixing these issues, you can improve your website load time and provide a better user experience.
Online stores need to provide fast loading time and good user experience to be successful. Here are some performance optimization tips for online stores:
Use a fast hosting provider: choose a hosting provider that offers fast servers, enough disk space and bandwidth to ensure fast loading time.
Optimizing images: Images can significantly slow down the loading time of a page. Make sure images are optimized at the right size and resolution for use on your site. Also, use compressed image formats such as JPEG and PNG.
Minimize file size: minimize the file size of CSS, JavaScript, and HTML files to reduce page load time.
Use caching technologies: Caching is a method of storing frequently used data on the server to reduce the number of database queries. Using caching technologies can help reduce page load time.
Implementing lazy loading: lazy loading is a technique in which images and other content are loaded only when they are needed by the user. This reduces the page loading time.
Checkout page optimization: make sure the checkout process is quick and easy. Remove unnecessary steps and forms to increase the conversion rate.
Implement content delivery networks (CDNs): A CDN is a network of servers that stores a copy of your website in various locations around the world. By using CDNs, users can access your website faster because they can load a copy of the website near their location.
Use HTTPS: HTTPS is an encrypted protocol that creates a secure connection between the user's browser and your server. Using HTTPS is important to ensure the security of your website and user trust.
By implementing these steps, you can improve the performance of your online store and optimize the user experience for your customers.