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What is a review?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A review is a critical evaluation or opinion of a book, film, music album, or other artistic work. A review can be written by a professional critic or by a reader, listener or viewer.

A review can evaluate different elements of the work, such as the plot, the characters, the language, the message or the artistic achievement. The evaluation can be positive or negative or a mixture of both.

Reviews can be published in various media, such as newspapers, magazines, online magazines or blogs. They often serve to give other people a guide and to support their decision when buying or consuming the work.

It is important to note that reviews are subjective and may be based on personal preferences and experiences. They should be considered as an opinion and not a fact.

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What is a self-publisher?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A self-publisher is an author who is responsible for publishing and marketing their book themselves, without enlisting the help of a traditional publisher or book agency. Self-publishing allows authors to publish their work at their own expense without having to comply with a publisher's guidelines or restrictions.

With developments in digital media and print-on-demand technology, it has become possible for self-publishers to publish their book as an e-book or print-on-demand book without incurring a large amount of printing costs or Build a warehouse for physical items.

A self-publisher also typically takes responsibility for marketing their book, including creating and maintaining their own website, using social media, and running promotions. Self-publishing offers authors greater independence and control over their work, but it also requires more work and expense to publish and market the book.

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Hourly rates and daily rates of freelancers and freelancers 2023 - You have to reckon with that

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As the client, you must take into account the hourly and daily rates customary in the market for freelancers. Here are some factors to consider:

Area of ​​expertise: The hourly rates and daily rates vary depending on the area in which the freelancer works. In some areas, such as software development, the fees tend to be higher than in other areas such as copywriting or translation.

Experience: An experienced freelancer will usually charge higher fees than a newcomer to their field.

Location: Fees can also vary based on the location of the freelancer. Fees tend to be higher in metropolitan areas or more expensive cities than in rural areas.

Responsibilities: The more complex and demanding the tasks are, the higher the fees will be.

Duration of the project: For long-term projects, the hourly rates and daily rates can usually be negotiated.

It is important that you as the client not only look at the price, but also consider the quality and experience of the freelancer. You should also make sure that the freelancer's fee is reasonable and that their work on your project is fairly remunerated.

The amount of hourly and daily rates for freelancers and freelancers can vary greatly and depends on various factors such as specialty, experience, location and scope of work. Here are some examples of average hourly rates and daily rates in different industries in Germany:

IT / software development: Hourly rate from €80 to €150 and daily rate from €600 to €1200

Design / graphic design: Hourly rate from €50 to €120 and daily rate from €400 to €800

Text creation / translation: Hourly rate from €30 to €80 and daily rate from €250 to €600

Marketing / PR: Hourly rate from €60 to €120 and daily rate from €450 to €900

Consulting / coaching: Hourly rate from €80 to €150 and daily rate from €600 to €1200

However, it is important to note that these numbers are intended as a guide only and actual hourly and daily rates may vary based on individual factors and projects. It's also possible that some freelancers charge lower or higher rates than these averages.

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Starting a business - you should consider this in advance

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you are planning to start a business, there are a few important points that you should consider beforehand. Here are some aspects to consider:

Business Idea: Think about what products or services you want to offer. Do a market analysis to see if there is demand and how tough the competition is.

Target group: Determine your target group and analyze their needs and expectations. Think about how you can best achieve them and which marketing strategies you can use to achieve this.

Financing: Create a business plan to calculate your costs, income and financing needs. Consider whether you can contribute equity or whether you would like to use external financing options.

Legal form: Decide on a suitable legal form, e.g. as a sole trader or as a GmbH. Pay attention to tax, legal and organizational aspects.

Official registrations: Find out about the necessary official registrations and permits, e.g. business registration, tax registration and IHK contributions.

Insurance: Check which insurances are necessary for your company, e.g. liability insurance, business liability insurance and health insurance.

Schedule: Create a realistic schedule that includes all necessary steps and milestones. Also note buffer times for unforeseen events.

Network: Build up a network, e.g. through contacts with potential customers, business partners, suppliers and consultants.

It is important that you take sufficient time to plan your business start-up and that you have the support of experienced consultants in order to minimize possible risks and start your company successfully.

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How do I get my press release into Google News?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To appear in Google News with your press release, there are a few things to consider:

Create a high-quality press release with relevant information that is of interest to your target audience. Make sure your release is well-written and well-structured so that it can be easily understood by journalists and readers.

Optimize your press release for search engines by using relevant keywords and phrases that relate to your topic.

Distribute your press release through various online platforms and make sure it is published on your own website.

Register with Google News Publisher Center and follow the instructions to submit your press release. Make sure your release complies with Google News guidelines.

Make sure your press release is published in a recognized and reputable source. Google News prefers sources that are cited and linked to by other media and news outlets.

Note that the appearance of your press release in Google News depends on several factors, such as the timeliness and relevance of the information, the quality and reputation of the source, and other Google News ranking factors.

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