This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
How do I write a press release?
Writing a press release requires a clear understanding of the key information you want to communicate and a compelling way to present that information. Below are some steps that can help you write a successful press release:
Step 1: Define your audience and message.
Before you start writing, be clear about who your target audience is and what message you want to communicate. Make sure your message is relevant, interesting and informative. Also consider what goal you want to achieve with the press release. For example, do you want to pique the interest of journalists or do you want to inform your customers about a news item?
Step 2: Write a meaningful headline
Your headline should be short, concise and meaningful. Avoid using headlines that are too general or vague. Make sure the headline piques the reader's interest and gives them insight into the topic.
Step 3: Write a short introduction
The introduction should contain the most important information, including the topic, background, and importance of the message. Make sure the introduction is concise and keeps the reader interested.
Step 4: Write the main body
In the main body, you should detail the most important information. Use clear and understandable language and make sure you get to the heart of your message. Structure the text so that the most important information is stated first. Avoid adding too much detail or unnecessary information.
Step 5: Add images and graphics
Images and graphics can help illustrate your message and keep the reader interested. Make sure you use high-quality images and graphics that support your message.
Step 6: Check facts and details
Make sure all facts and details in your press release are accurate. Check all names, dates, and facts to make sure there are no errors.
Step 7: Distribute your press release
A well-written press release is worthless if it is not distributed to the right people. Disseminate your press release via press portals, social media or email to relevant journalists or editors. Be sure to follow up with contacts to maintain interest in your company or organization.
In summary, when writing a press release, it is important to present clear, relevant and compelling information in order to attract the interest of journalists and readers. With a well-structured and well-written press release, you can ensure that your message is noticed by the press and the public. By following the steps above, you can write a press release that is informative, concise and meaningful to reach your target audience.
Business optimism among self-employed and small business owners deteriorated for the third straight month in June 2023, the latest Jimdo Ifo Index shows. The results of this monthly survey leave no room for doubt: sentiment in the sector has continued to deteriorate, which should prompt a call for government action.
According to Katrin Demmelhuber, an expert at the Ifo Institute, the business climate among the self-employed deteriorated worryingly in June. This was characterized by two main factors: On the one hand, the respondents assessed the current situation increasingly negatively compared to the previous months. On the other hand, expectations regarding future business development were even more pessimistic than they had been in the current year. This deterioration follows a period of recovery that began after the energy crisis bottomed out in October 2022. Hopes that the fall in April was only temporary were finally dashed. The negative trend continued in May and is now continuing.
The Jimdo Ifo Index shows that the business climate for the self-employed fell a further 4.0 points in June and is now at minus 12.6 points. In the economy as a whole, the value has fallen even more significantly, namely by 5.5 points, and is now minus 6.6 points. Demmelhuber notes that the indicators for climate and expectations in the overall economy have also fallen significantly. However, the business situation in this sector was still rated as favourable.
One alarming aspect is the declining mood among the solo self-employed and micro-entrepreneurs. In June they rated their business situation clearly negative for the first time this year. The corresponding value is minus 2.6 points, compared to minus 0.4 points in the previous month. This is in sharp contrast to the overall economy, which is still in positive territory at 13.5 but down 2.5 points from May's 16.0.
A possible reason for this development could be the slowly decreasing inflation, which leads to a decreasing pressure on prices. Price expectations have been falling for months. Among the self-employed, 15.6 percent of respondents say they are considering price increases, compared to 16.3 percent for the economy as a whole. In spring 2022, these values still reached peak values of 61.4 (overall economy) and 54.7 (self-employed).
It is important to view the ongoing negative sentiment in the context of the declining number of founders and the self-employed. The number of start-ups in Germany has fallen by two-thirds since 2002, and the proportion of self-employed people in the workforce has fallen by more than 30 percent since 2012. Andreas Lutz, Chairman of the Association of Founders and Self-Employed Germany (VGSD), comments on this development and emphasizes the need for measures on the part of the federal government to reverse this trend. Lutz calls for the establishment of contact persons in parties and ministries who are specifically dedicated to the concerns of the solo self-employed and who can build up the necessary expertise to make well-founded decisions.
Statistical methods are an important part of many areas of science and everyday life. Whether testing the effectiveness of a new drug treatment, examining the relationship between different variables, or making decisions based on data, statistical methods help us extract relevant information from data and draw informed conclusions.
Here is a summary of some of the most important statistical methods and how they can be applied:
Descriptive Statistics: Descriptive statistics is a basic approach to analyzing data in which the data is described by statistical measures such as mean, median, standard deviation, and range. These measures help to understand the distribution of the data and identify trends.
Inferential Statistics: Inferential statistics allows us to infer a population from a sample. It uses probability and hypothesis testing to make inferences about the entire population based on data drawn from a sample.
Regression Analysis: Regression analysis is a method of studying the relationship between a dependent variable and one or more independent variables. It helps to quantify the influence of different factors on a dependent variable.
Time Series Analysis: Time series analysis is a method of examining data collected over a period of time. It helps to identify trends, seasonal patterns, and random fluctuations in the data and to make predictions about future trends.
Multivariate Analysis: Multivariate analysis includes a variety of methods for examining data that consists of multiple variables. It helps to identify and understand complex relationships between different variables.
The application of statistical methods requires an understanding of the underlying mathematical concepts and the proper interpretation of results. It is important to note that statistical methods are only as good as the quality of the data on which they are applied. Careful data collection and analysis are therefore essential to obtain accurate results.
In today's world, we have access to ever-increasing amounts of data that can be analyzed by computer programs and machine learning algorithms. Combined with the right statistical methods, we can gain valuable insights from this data and make informed decisions.
Conclusion:
Statistical methods are an indispensable tool for analyzing data and gaining insights.
I hope this article has been able to provide some insight into the importance of statistical methods and their application in online marketing. By collecting data and applying statistical methods, you can make decisions on a solid basis and optimize your marketing strategies. It is important to understand the underlying mathematical concepts and interpret the results carefully in order to draw meaningful conclusions.
The shortage of skilled workers in information technology (IT) has been a serious problem for companies around the world for years. The demand for highly qualified IT professionals is enormous, while the supply of suitable applicants is scarce. But there are solutions to counteract this problem and find the perfect employees for your company.
One way to address the IT skills shortage is to recruit talented and qualified candidates abroad. Due to globalization and the digital age, finding and hiring international talent is easier today than ever before. With the right resources and tools, companies can search candidate profiles and identify candidates with the skills and qualifications they need.
Another effective solution is to increase collaboration with educational institutions. By building close relationships with universities, colleges and technical schools, companies can establish early contact with promising young talent. Internships, mentoring programs, and scholarships are all ways to attract young talent and get them excited about a career in IT.
In addition to recruiting from abroad and working with educational institutions, companies should also invest in the training and development of their existing employees. Targeted training and education can help employees expand their skills and adapt to new technologies and trends. This not only helps to alleviate the shortage of skilled workers, but also strengthens employee loyalty to the company and increases employee satisfaction.
In addition, companies should use innovative ways to reach out to potential applicants. This includes using online job boards, social networks and professional networks such as LinkedIn. Creating an attractive employer brand and highlighting the benefits and development opportunities your company offers are important factors in attracting qualified IT professionals.
Another approach is to work with third-party recruitment agencies that specialize in the IT industry. These agencies often have access to a broad network of IT professionals and can assist in identifying and selecting qualified candidates. By taking over the entire recruitment process, companies save time and resources.
Overall, addressing the IT skills shortage requires a comprehensive and holistic approach. Companies must proactively search for talent, develop their workforce and explore new ways to recruit. By combining these measures, companies can find their dream applicants and strengthen their IT team with highly skilled professionals.
The skills shortage in IT is undoubtedly a challenge, but there are ways to overcome it and find your dream applicants. One strategy that has proven successful is creating attractive working conditions and incentives for potential applicants.
Flexible working hours, the option of a home office, attractive salaries and benefits such as continuing education opportunities or company pension plans are just some of the factors that can attract professionals to the IT industry. A pleasant working environment, a good work-life balance and the opportunity to work on interesting and challenging projects are also important aspects that applicants take into account.
Another way to find your dream applicant is to be actively present at networking events and professional conferences. There, you can meet potential applicants in person, make contacts and promote your company. In addition, you can be active in the IT community by participating in open source projects, publishing professional articles or participating in discussion forums. This will increase your visibility and attract talented professionals.
Collaborating with IT experts and recruiters can also be helpful. These professionals have extensive industry knowledge and a wide network of IT professionals. By working with them, you can make your search for qualified candidates more focused and effective.
In addition to sourcing candidates externally, companies should also strengthen their internal talent management. Identify promising talent within your own company and encourage their further development. Through targeted training and promotion opportunities, you can encourage your employees to develop their skills and commit to your company for the long term.
Another option is to work with educational institutions to develop the next generation of skilled workers. Through internships, dual study programs or cooperation with universities, companies can establish contact with promising IT talent at an early stage and retain them in the long term.
Not least, companies should review their own corporate culture and values. A positive corporate culture that promotes innovation, creativity and teamwork can help attract and retain talented IT professionals over the long term.
The IT skills shortage is a challenge that companies should not ignore. However, through a combination of targeted recruitment strategies, attractive working conditions, internal talent management and an active presence in the IT community, you can find your dream applicants and strengthen your company with highly skilled IT professionals.
Do you have questions/comments/suggestions? Please use our contact form
1. Check the market opportunities and do research on your target group.
2. Familiarize yourself with the legal framework of your start-up.
3. Draw up a realistic business plan.
4. Check the financing potential.
5. Inform yourself about legal regulations, taxes and insurances.
6. Determine your personal time and cost requirements.
7. Take advantage of the consulting and support services for founders.
8. Look for suitable employees.
9. Develop an efficient marketing and sales concept.
10. Plan a continuous development of your company.