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Startup Ticker Week 30/2023: 1,755 company startups in Germany

08/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In the 30th calendar week of 2023, a total of 1,755 new companies were entered in the commercial register in Germany.
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Where can I submit press releases?

08/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to submit press releases. Here are some of the most common options:

Contacting media outlets directly: you can send your press release directly to local, regional or national newspapers, magazines, radio and television stations. Search the websites of these media houses for information on submitting press releases or contact their editors for instructions.

Press portals and PR services: there are several online platforms that specialize in press release distribution. Some popular press portals include "Press Portal", "OTS - Original Text Service" or "PR Newswire". On these platforms, you can upload your press release and distribute it to a wide audience of journalists, bloggers and other interested parties.

Social media platforms: Use your social media profiles to share your press release. Twitter, LinkedIn, Facebook and other platforms can be used to increase the reach of your message and reach potential prospects.

Industry-specific websites and forums: If your press release pertains to a specific industry or niche, you may consider sending it to industry-specific websites, forums or online communities. These platforms often focus on specific topics or industries and reach a specialized audience.

Before submitting your press release, make sure it is well-written, informative and relevant. Write a short, concise headline and include any relevant information journalists will need to cover your news. Also be aware of any specific requirements or guidelines from the platform or media outlet in question.

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How and where do I find clients?

08/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are many ways to find clients. First of all, you can search for clients in your network, e.g. among friends, relatives and acquaintances. Online platforms such as Upwork, Freelancer and Fiverr also offer a variety of clients. In addition, you can search for jobs on job boards or try to market your services directly to companies.
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How to effectively use PR for startups?

08/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Public relations (PR) can be extremely valuable for startups to increase their visibility, build their brand and reach out to potential customers, investors and partners. Here are some effective ways to use PR for startups:

Define your target audience: identify exactly who you want to reach with your PR. This will help you develop targeted messages and communication strategies.

Create a story: startups often have a unique founding story or innovative products and solutions. Find the "storytelling" aspect of your startup and develop a compelling narrative that will generate interest.

Publish press releases: write professional press releases to share important announcements such as new products, partnerships, funding rounds or awards. Distribute them to relevant media outlets to attract attention.

Build relationships with journalists: Identify journalists and influencers in your industry and build relationships with them. Offer them relevant information, expert knowledge, or exclusive insights to capture their attention.

Use social media: use platforms such as Twitter, LinkedIn and Facebook to share your messages, interact with your target audience and build your brand. Also, conduct influencer collaborations to expand your reach

Write guest posts and technical articles: Offer to write guest posts and technical articles in industry publications or on relevant blogs. This increases your credibility and visibility as an expert in your field.

Networking and Events: Attend industry events, conferences and meetups to expand your network. Be active in relevant discussions and connect with potential partners, investors, and journalists.

Customer References and Case Studies: Collect positive customer references and create powerful case studies that demonstrate your performance and the added value of your startup. These can be used in PR materials and on your website.

Awards and accolades: Apply for industry-specific awards and competitions. An award can increase your startup's credibility and lead to positive news coverage.

Crisis communications: prepare for potential crisis situations and develop a communications plan to respond appropriately to potential negative events or criticism.

It is important to plan PR efforts strategically and evaluate them regularly to ensure they meet your startup's goals. A combination of different.

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What does a self-employed person earn?

08/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The income of a self-employed person can vary greatly, as it depends on a number of factors, such as the type of work, the industry, the location, the demand for the services or products offered, the personal workload, and the efficiency of the business model. Self-employed individuals can work as freelancers, entrepreneurs, artists, craftsmen, consultants, and in many other roles. Here are some considerations:

Income volatility:

The self-employed may have erratic income due to fluctuating orders, seasonality, and other factors.

Responsibility for business expenses: Self-employed individuals often have to pay their own business expenses, taxes, and insurance.

Income range: some self-employed people may earn a comparable income to employees, while others may earn less due to various factors.

It is difficult to give an exact range for self-employed income, as it depends heavily on the specific job, industry and individual business success. Self-employed individuals have the opportunity to earn a good income through hard work and effective business management, but there can also be uncertainties and financial challenges.

The income of a self-employed person can vary greatly, as it depends on a number of factors, such as the type of business, the industry, the

Before starting your own business, it is important to conduct thorough business planning, develop realistic income expectations, and consider financial hedges to be prepared for unforeseen fluctuations.

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