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In today's digital era, where information is disseminated in real time, it is crucial for businesses and brands to keep track of their online reputation. This is where Google Alerts can be an extremely useful tool. Google Alerts is a free service from Google that allows you to create custom alerts and receive regular notifications about relevant online content. This gives you the opportunity to stay up to date with what's being said about your brand and respond to opportunities and challenges in a timely manner.
What are Google Alerts?
Google Alerts are automated notifications that let you know about new content on the web that matches keywords or topics you specify. This content can include news articles, blog posts, forum discussions, social media, and more. By using Google Alerts, you can ensure that you are always in the know about how your brand is being perceived and discussed in various online sources.
How do you create Google Alerts?
Visit the Google Alerts page: go to https://www.google.com/alerts in your web browser.
Log in: If you are signed into your Google account, you will be logged in automatically. Otherwise, please sign in.
Enter your search query: Enter the keywords or phrases for which you want to receive notifications. You can also select specific sources to search, set the frequency of notifications, and choose the type of content (e.g. blogs, news, videos, etc.).
Customize the settings: Click "Show options" to make further adjustments. Here you can set the language, region, and email address to which notifications will be sent.
Preview and Create: After you have customized your settings, click "Preview" to get an idea of what your notifications will look like. If everything meets your expectations, click "Create Alert" to set up the notification.
Preview and Create Notifications.
Why are Google Alerts important for your brand and reputation?
Early detection of trends:
Google Alerts allow you to respond early to trends or discussions related to your brand. This can help you quickly adapt to changing market conditions.
Protect against reputation damage: By monitoring online conversations, you can respond to negative comments in a timely manner and minimize potential reputational damage.
Identifying opportunities: You can also discover positive mentions of your brand and identify opportunities for partnerships, collaborations or marketing activities.
Competitive analysis: not only can you monitor your own brand, but you can also keep an eye on your competitors' online activities.
Conclusion
Google Alerts are a valuable tool for businesses and brands to protect their online reputation and capitalize on opportunities. By regularly monitoring relevant online content, you can quickly respond to changes and ensure your brand is portrayed in the best light. Use this simple and effective tool to stay on top of your brand and reputation.
Press photographers have several options for sending their images to editors. The choice often depends on the technology and preferences of the parties involved. Here are some of the most common methods:
Digital transmission: This is the most common method today. Press photographers take their photos with high-quality digital cameras and then transmit the images to editors via the Internet. They can upload the photos either by e-mail, via special online image services or via cloud storage platforms and provide the editors with the link.
FTP (File Transfer Protocol): Some newsrooms provide FTP access to photographers. This allows photographers to upload their images directly to the newsroom's server. This allows for faster and more efficient transfer of large image files.
Press agencies: press photographers can also sell their photos to press agencies. These agencies act as intermediaries and then offer the images to various editors and media companies. The agencies handle the distribution and sale of the photos and give the photographer a share of the proceeds.
Image editing systems:
Some media companies and editorial departments use special image editing systems to which photographers can upload their images directly. These systems allow editors to quickly review and select images.
Personal delivery: In some cases, press photographers may deliver their images to editors in person. This is often done for urgent or high-value shoots where speed of transmission is of the essence.
It is important that the images are of high quality and often include captions, location, date and the photographer's name to ensure proper attribution and use. Specific methods may vary by region and media landscape.
The German startup world could be on the verge of a groundbreaking change as the German cabinet is expected to pass the Future Financing Act tomorrow. This law brings with it significant innovations in the area of employee equity participation. According to a recent survey commissioned by the digital association Bitkom, three out of four startups hope that the new regulations will make employee ownership more attractive.
Currently, 38 percent of the startups surveyed offer their employees the opportunity to share in the company's financial success. An impressive 48 percent of the companies surveyed can imagine introducing such employee share ownership schemes in the future. Only 6 percent of respondents are fundamentally opposed to the concept.
The survey reveals that 73 percent of startups would benefit from improved employee ownership plans. These are considered important for a variety of reasons: 87 percent of respondents would like to additionally motivate their workforce to make an active contribution to the company's success. A further 77 percent see them as a way of retaining employees in the company over the long term. Similarly, 63 percent of startups have been able to attract personnel on the basis of such shareholdings who would otherwise be difficult to recruit because of their salary expectations.
The current participation models show that virtual shares (33 percent) are currently the most frequently used, followed by share options (6 percent) and real shares (3 percent). Among the startups that already offer employee shares, executives are involved in 37 percent of cases. In 36 percent of the companies, selected employees participate alongside executives. In 27 percent of cases, all employees even receive a share.
The planned solution to the problem of so-called "dry income" is particularly encouraging. In the future, taxes will only be due when employees can actually realize profits from their shareholdings. Previously, taxes were already levied when employees changed employers, which affected the attractiveness of employee share ownership.
However, there are also critical voices. The planned flat tax rate of 25 percent was removed from the government draft, which raises uncertainties about the exact tax burden. This issue is to be clarified in the further parliamentary process.
The survey makes clear that many startups have so far refrained from employee share ownership, primarily because of the bureaucratic burden (30 percent), the complicated legal situation (27 percent) and the lack of tax appeal (26 percent). Despite these obstacles, 48 percent of respondents see the possibility of employee ownership as promising and could envision using this option in the future.
With the upcoming Future Financing Act, employee ownership in the startup scene could finally get the boost it deserves. The expected regulations could not only boost corporate success, but also help to retain highly qualified employees at the up-and-coming companies in the long term.
Google Ads has introduced new features ahead of the upcoming holiday season to provide marketers with improved insights and optimized ad options. These new features include enhanced search placements as well as more efficient local inventory ads.
The new features at a glance:
Advanced Insights:
Google Ads has updated the product page to provide more detailed information on product issues such as inventory, missing feed information, and high bid targets. This should help marketers better understand category, brand, product type and custom label performance.
Updating Local Inventory Ads: The launch time for local inventory ads has been reduced on average. In addition, a new ad format for local stores has been introduced that combines data from local product feeds with images and information from the company profile.
A new ad format for local stores has been introduced that combines data from local product feeds with images and information from the company profile.
New A/B Experiments: Marketers now have the ability to quantify the impact of online-only bidding vs. smart bidding for store visits and store sales using A/B experiments.
Enhanced access to the top search spot: a new interactive ad format displays business information and encourages customers with specific interest in local shopping to take productive business actions.
The integration of AI-driven tools plays a central role in transforming business operations. Such tools enable companies to act faster, better understand their customers' intentions, and better engage them along the purchase path. Google is introducing new tools designed to generate insights and maximize the potential of Google AI.
As the trend of online shopping for local purchases gains momentum, Google has expanded access to the top-slot search ad format and significantly reduced the average launch time for local inventory ads. This reflects that online search was used for 96% of shopping occasions during the holidays.
For the upcoming holiday season, Google Ads is providing improved insights into product issues. In addition, the new Performance tab in Merchant Center has been revamped to make it easier to access product, price and competitive performance insights.
Acknowledging the longer consideration period for gifts during the holidays and the growing number of resources and channels for shoppers, Google has made offers and shipping instructions more visible and customized in Shopping ads and free listings.
A representative survey of 605 companies with more than 20 employees in Germany, commissioned by the digital association Bitkom, shows that only 2 percent of respondents consider Germany to be the leading nation internationally in the field of artificial intelligence (AI).
Nevertheless, 25 percent of respondents rate German companies among the world's leaders in AI research.Bitkom President Dr. Ralf Wintergerst emphasizes Germany's long presence in AI research and the outstanding scientists in the country. However, he urges greater use of these strengths for marketable AI solutions.Wintergerst points out that AI is a cross-sectional technology and requires a broad application base in industry.He also criticizes Germany's restrictive rules on the use of non-sensitive data, which would hinder the development of AI.
The survey results show that currently 41 percent of companies see the U.S. as the leading nation in AI, followed by China with 23 percent.Japan, Israel and Taiwan are well behind at 7 percent, and 4 percent each.The forecast for 2030 looks similar, with 38 percent of companies seeing the U.S. as the leader, 25 percent seeing China, and only about 1 percent seeing Germany.
Bitkom's upcoming Big-Data.AI Summit on September 20 and 21, 2023, in Berlin will address concrete applications of AI in companies, best practices, cross-industry strategies, industry-specific solutions, technologies, trends and societal challenges in the field of AI.