Share:

News / Blog

Economic situation dramatic: Why companies need media presence now to compete

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The ongoing economic uncertainty combined with a dramatic shortage of skilled workers presents companies with a double challenge. With inflation in excess of 6% triggered by the conflict in Ukraine and the recent fall in German GDP in the third quarter, the need to find and retain qualified employees is aggravating. In this complex situation, a targeted media presence can make all the difference for companies.

The crisis is exacerbating the shortage of skilled workers

The shortage of skilled workers was already an urgent problem in many sectors before the current crisis. With the economic turbulence, this gap is becoming even more noticeable. Companies face a double challenge: not only do they have to deal with the effects of the crisis, but they also have to find qualified personnel capable of adapting to the new realities.

Why media exposure is crucial for talent acquisition

In times of a shortage of skilled workers, a strong media presence is essential for companies. Here are some reasons why media exposure can play a key role in overcoming the skills shortage:

Increase attractiveness for applicants: Companies that present themselves actively in the media have the opportunity to show their culture, values ​​and working environment. This can appeal to potential applicants and help talent feel connected to the company from the start.

Demonstrate expertise: A strong media presence allows companies to showcase their expertise and innovative ability. This can attract highly skilled professionals looking for employers with the ability to thrive even in tough times.

Visibility as an attractive employer: Companies that have a positive media presence can establish themselves as an attractive employer brand. This can help ensure that professionals respond specifically to job vacancies.

Strengthen existing employee loyalty: Media presence enables companies to put their employees in the spotlight and celebrate their successes. This strengthens employee retention and helps keep the existing team motivated and engaged.

The digital platform as a bridge to talent

The digital world provides an essential platform for businesses to maximize their media exposure. Corporate websites, social media, career blogs, and online events enable companies to target talent. The possibility of direct interaction also makes it possible to answer questions from applicants and establish a personal connection.

Conclusion

The link between the economic crisis and the shortage of skilled workers makes the importance of a strategic media presence for companies clear. The current situation requires companies to show both their resilience and their attractiveness as employers. Media exposure can help attract the right talent, demonstrate the necessary expertise and strengthen the existing team. In times of change, a strong media presence can make a decisive contribution to the survival and successful further development of companies.

Like (0)
Comment

How to recognize fake stores & online shops on the Internet

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, online shopping and e-commerce have undoubtedly revolutionized our consumer behavior. But with the rise of online commerce, fraudulent activities such as fake stores have also become a serious threat to consumers. These enticing but fraudulent websites lure unsuspecting shoppers with supposed bargains and high-value products that are often never delivered. So how can consumers distinguish between genuine online stores and scams? Here are some important tips for spotting fake stores online and protecting yourself from fraud.

1. Check the URL and website details

The first step to identify a fake store is to carefully check the website address (URL). Scammers often use similar-sounding URLs to mimic real online stores. Look for typos, unusual subdomains or extra words in the URL. A secure website should also have a "https://" instead of "http://" to ensure data encryption.

2. Research the online store

Conduct a thorough online research to find out if the online store is reputable. Look for reviews, customer ratings and experiences of other buyers. Authentic stores usually have an online presence on social media and platforms like Google My Business. If any trace of a store outside its own website is missing, beware.

3. Watch out for unusual payment methods

Fake stores tend to offer unusual or questionable payment methods. Be skeptical if only bank transfers, cash shipments or prepaid cards are accepted. Reputable online stores offer a wide range of secure payment options, including credit cards, PayPal and other established service providers.

4. Too good to be true? Be skeptical!

Offers that are too good to be true are often just that. When an online store offers extremely low prices for products that are normally much more expensive, alarm bells should ring. Scammers use this tactic to grab buyers' attention and lure them into the trap.

5. Check the imprint and contact information

Every reputable online store should have an imprint with clear contact information. If this information is missing or the contact information is vague and incomplete, it indicates a possible fake store. Verify the information provided by doing a quick online search for the company or people responsible.

6. Trust your instincts

In the end, your gut instinct is often a good indicator. If something about an online store strikes you as odd, or if you have an uneasy feeling, it's probably better to back off and shop elsewhere.

The rapid increase in fake stores requires consumers to be highly vigilant. By following these tips and being discerning about their online purchases, they can protect themselves from fraudulent activity and ensure that they spend their hard-earned money with trustworthy merchants.

Like (0)
Comment

How to become an SAP consultant?

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are usually certain steps required to become an SAP consultant. Here is a general guide on how to become an SAP consultant:

Education and Qualifications: A college degree in a relevant field such as computer science, business administration, engineering or another relevant field is often an advantage. However, there are also entry-level positions for those without a college degree who have relevant work experience and subject matter expertise.

Make sure you have the right qualifications.

Understand SAP: Thorough knowledge of the SAP system is critical. You should understand how different SAP modules work and how they can be used in businesses. This knowledge can be gained through training, certifications and hands-on experience.

SAP Certification: although certification is not essential, it can boost your credibility and expertise as an SAP consultant. There are several SAP certification paths, depending on the modules and role you are seeking. These certifications can be obtained from SAP SE or authorized training providers.

Work experience: Practical experience is crucial to becoming a successful SAP consultant. This can be achieved through internships, part-time jobs or entry-level positions in IT or consulting. It is important to gain hands-on experience implementing, configuring, and maintaining SAP systems.

Specialization: SAP is a comprehensive system with many modules covering different business areas. You can specialize in one or more modules that fit your expertise and interests. Popular modules include SAP FI/CO (Finance and Controlling), SAP SD (Sales and Distribution Processing), SAP MM (Materials Management), and many others.

Soft Skills:As an SAP consultant, you need to have not only technical skills, but also good communication skills, problem-solving skills, and the ability to work with customers. You will often work with various stakeholders to understand their requirements and provide SAP solutions.

Build Network: Networking is important to establish yourself in the SAP community. This can be achieved by attending conferences, training, professional groups, and online forums. A strong professional network can help you find a job and advance your career.

Application and career: You can apply to IT consulting firms, companies with internal IT departments, or SAP itself. Possibly start as a junior consultant and work your way up to more challenging positions through hands-on experience and continuing education.

Remember that the path to becoming an SAP consultant can vary depending on your personal circumstances. It requires commitment, ongoing education, and a willingness to learn about evolving technologies and business needs.

Like (0)
Comment

What does a press photographer have to consider?

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press photographer must keep several things in mind in order to do their job successfully and ethically. Here are some important points that a press photographer should consider:

Journalistic ethics:

A press photographer should always uphold journalistic ethics. This includes respecting people's privacy, being honest in reporting, and avoiding manipulation or staging of photos to distort reality.

Legal Provisions: A press photographer must comply with laws and regulations regarding photography and publication. This includes being aware of copyrights, privacy rights, and possible restrictions on certain events or locations.

Safety: When working in dangerous situations or conflicts, a press photographer must keep in mind their own safety and the safety of those around them. This means wearing appropriate protective clothing and not putting yourself in unnecessary risk.

Objectivity: a press photographer should try to create objective images that reflect reality as accurately as possible. It is important not to manipulate or stage photos in order to promote a particular agenda.

Permits and Access: Depending on the event or location, it may be necessary to obtain permits or gain special access to take photos. A press photographer must respect these legal requirements.

Responsibility: A press photographer should be aware that their photos can have a powerful impact. They can portray people, events or situations in a certain light. It's important to carry this responsibility with care.

Equipment and technique: a press photographer should master his equipment and make sure that it is always ready and in good condition. Quick reaction times and mastery of camera technique are critical to capturing the right moment.

Context and captions: Photos should always be presented in the proper context, and captions need to be accurate and informative to aid viewer understanding.

Respect and sensitivity: in sensitive or tragic situations, a press photographer should proceed with respect and sensitivity, preserving the dignity of the people pictured.

Working with journalists: often press photographers work closely with journalists. It's important to communicate well and act as a team to ensure comprehensive coverage.

These points are designed to ensure that a press photographer works responsibly, ethically and professionally, and delivers high-quality images that can inform and raise public awareness.

Like (0)
Comment

What is statistical programming?

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Statistical programming refers to the application of statistical methods, techniques, and concepts using programming languages to analyze data, build models, test hypotheses, and draw conclusions. It combines the world of statistics with the world of programming to perform statistical analysis efficiently and flexibly.

In essence, it is about manipulating, visualizing, and analyzing data using programming skills. This allows for greater control and customizability than using pre-built statistical software solutions. Statistical programming can be used in a variety of applications, including:

Data manipulation:The ability to import, clean, and transform data from various sources is an important step in statistical analysis. Programming allows for precise and automated data manipulation.

Statistical modeling: complex statistical models can be created and fitted by writing code. This ranges from linear regressions to more advanced techniques such as time series analysis or machine learning.

Hypothesis testing and inference: statistical programming allows you to test hypotheses and draw conclusions about populations or data sets.

Data visualization: Displaying data in the form of graphs and charts is often an important step in understanding patterns and relationships. Programming can be used to make the visualization precise.

Reproducible research: writing code for statistical analysis makes research more transparent and reproducible for others, as they can follow the exact steps.

Common programming languages for statistical programming include R, Python, and Julia. These languages offer extensive libraries and packages designed specifically for statistical analysis and data science.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: