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How and where to get a press card?

09/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The procedures and requirements for obtaining a press card can vary from country to country and from media organization to media organization. However, here are some general steps that are often required to obtain a press card:

Affiliation to a media organization:

In most cases, you must be a member or employee of a recognized media organization to apply for a press card. This can be a newspaper, magazine, broadcasting company, online media, or freelance journalism.

Association with a media organization.

Documentation of your journalistic activity: you must prove that you are indeed a journalist. This can be done by submitting samples of your work, publications, letters to the editor, or other relevant documents.

Membership in a journalist association: in some countries or regions, you may be required to be a member of a recognized journalist association or union in order to obtain a press card. These organizations can assist with the application process.

Apply to the appropriate authority: the exact process for applying for a press card may vary by country or region. You should contact the appropriate government agency, media organization or journalists' association for information on requirements and the application process.

Fees: In some cases, there may be fees to obtain a press pass. These fees may vary by country and organization.

Review and Approval: After you submit your application, it is usually reviewed by the appropriate office. This may take some time, during which your journalistic activity and affiliation with a recognized media organization will be verified.

Receiving your press card: If your application is approved, you will receive your press card, which usually includes information such as your name, photo, medium, and expiration date.

It is important to note that the recognition and benefits of a press card may vary from country to country. In some countries, the press card has more relevance and benefits than in others. It is advisable to contact the relevant journalistic associations, media organizations or government agencies in your region for specific information on how to apply for a press card and what benefits it offers.

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The history of press photography: lenses and cameras through the ages

09/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press photography has played a central role throughout history in documenting events, reporting news, and capturing pivotal moments. From the early days of analog photography to today's digital era, both the technology of cameras and the evolution of lenses have changed dramatically.

These changes have influenced the way photographers tell stories and capture the world around them.

The beginnings of press photography

The beginnings of press photography date back to the 19th century, when photographers began capturing events such as political gatherings, natural disasters, and social events. In those days, cameras were large and cumbersome, and exposure times were long.

Lenses were often simple glass lenses that did not offer the sharpness and clarity of modern optics.Still, photographers managed to capture important moments that shaped history and public perception.

Rise of 35mm cameras and improvement of lenses

During the 20th century, the development of 35mm cameras led to a revolution in press photography. Smaller, handier cameras allowed photographers to be more flexible and react more quickly to events.

Lenses became more advanced and offered improved optical characteristics. The transition from glass lenses to multi-coated glass and later plastic lenses greatly improved image quality.

The era of film cameras and telephoto lenses

With the rise of film cameras in the mid-20th century, the possibilities for press photography continued to expand.

Cameras such as the famous Leica M series allowed photographers to work quickly and discreetly.

The use of telephoto lenses made it possible to capture distant scenes and emotional moments without losing proximity. The use of interchangeable lenses allowed photographers to be more flexible in responding to different shooting situations.

Digital era and modernity

With the advent of digital photography in the late 20th century, press photography changed again. Digital cameras offered photographers the ability to get instant feedback and quickly edit and transmit their shots.

This greatly sped up the news cycle. Lenses became more technologically advanced, with image stabilization, fast autofocus systems, and high-quality glass materials that offered exceptional sharpness and color accuracy.

The future of press photography

With the advent of mirrorless cameras, advancing AI technology and other innovations, the future of press photography will be even more exciting.

New lenses and cameras are expected to be more powerful, lighter, and more customizable, opening up even more creative possibilities for photographers.

The history of press photography shows us not only the technological evolution of cameras and lenses, but also the power of photography to tell stories, capture emotions and record the world as it changes over time. From the first glass lenses to the most advanced optics, press photography remains a driving force in reporting our history and present.

Lenses: the eyes of history

The variety of focal lengths available has shaped press photography in many ways. From wide-angle lenses that capture the context and atmosphere of a scene to telephoto lenses that allow photographers to capture emotional moments from a distance, focal lengths have a powerful impact on the visual narrative.

Choosing the right focal length can determine how a story is presented - whether it's a stunning panoramic shot of a historical event or a close-up of a face full of emotion.

Legendary lenses and cameras: icons of press photography. The history of press photography is peppered with legendary lenses and cameras that became icons of their time. The Leica M3, introduced in the 1950s, is often considered one of the most influential cameras in the history of photography.

Its compactness, quality and precision made it the choice of many famous photojournalists.

In terms of lenses, the Nikkor 50mm f/1.4 can be considered a classic. Its large aperture made it possible to work in difficult lighting conditions and achieve impressive background blur. The Canon 70-200mm f/2.8 is another legendary lens that stood out for its versatility and optical quality.

The Digital Revolution: cameras and lenses in the 21st century

The variety of focal lengths available has shaped press photography in many ways. From wide-angle lenses that capture the context and atmosphere of a scene to telephoto lenses that allow photographers to capture emotional moments from a distance, focal lengths have a powerful impact on the visual narrative.

Choosing the right focal length can determine how a story is presented - whether it's a stunning panoramic shot of a historical event or a close-up of a face full of emotion.

Legendary lenses and cameras: icons of press photography. The history of press photography is peppered with legendary lenses and cameras that became icons of their time. The Leica M3, introduced in the 1950s, is often considered one of the most influential cameras in the history of photography.

Its compactness, quality and precision made it the choice of many famous photojournalists.

In terms of lenses, the Nikkor 50mm f/1.4 can be considered a classic. Its large aperture made it possible to work in difficult lighting conditions and achieve impressive background blur. The Canon 70-200mm f/2.8 is another legendary lens that stood out for its versatility and optical quality.

The Digital Revolution: cameras and lenses in the 21st century

As we entered the 21st century, the digital revolution took press photography to new heights. Cameras like the Nikon D3 and Canon 5D Mark II offered remarkable ISO performance and high image quality in low light.

Lenses with advanced coatings and designs enabled even more accurate image reproduction.

Legendary modern lenses include the Canon EF 24-70mm f/2.8, widely prized for its all-around capabilities and superb image quality. The Nikon AF-S 14-24mm f/2.8 is considered a masterpiece for wide-angle shooting with exceptional sharpness.

The future of photography and press photography

The rapid development of AI technologies, mirrorless cameras, and innovative lens designs suggests that the future of press photography will be exciting. Cameras may become even more compact and powerful, while lenses may offer even more precise optical performance. Still, one thing will remain constant: photography's ability to tell stories, capture emotions, and capture the world in all its facets.

Nikon: A pioneering role in press photography

In addition to general developments in press photography, Nikon, as a renowned company, has played a significant role in shaping and advancing this art form. With an impressive range of cameras and lenses, Nikon has influenced press photography for decades

Nikon F-series: a milestone in photographic history

The introduction of the Nikon F in 1959 marked a milestone in the history of photography. This SLR camera was not only rugged and reliable, but also offered the ability to interchange lenses, opening up a wide range of creative possibilities for photographers. The Nikon F series became the standard for many photojournalists and professionals worldwide.

Nikkor Lenses: Innovative and Powerful

Nikon's Nikkor lenses are known for their outstanding quality and versatility. During the development of press photography, Nikkor lenses have played an important role. For example, the Nikkor-S 50mm f/1.4 AI from the 1970s was a legendary portrait lens with impressive speed. The AF-S Nikkor 24-70mm f/2.8G ED was prized for its optical performance and versatility in a variety of shooting situations.

Innovation in the Digital Era

With the transition to digital photography, Nikon continued to develop innovative cameras and lenses. The Nikon D-series, including models like the D3 and D4, offered remarkable image quality, fast continuous shooting, and improved ISO performance. The AF-S Nikkor 14-24mm f/2.8G ED was regarded as one of the best wide-angle zoom lenses of its time.

Focusing on the future

The future of Nikon in press photography promises to be exciting. With the advent of mirrorless cameras and new technological developments, Nikon will undoubtedly continue to develop cameras and lenses that meet the changing needs of photographers. The combination of traditional craftsmanship and cutting-edge technology will ensure that Nikon continues to play an important role in the world of press photography.

Nikon remains a fixture in the history and evolution of press photography, providing photographers with the tools to capture moments and tell stories that move the world.

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What are the most pressing issues in B2B?

09/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The most pressing issues in B2B can vary by industry, region and time. However, here are some common challenges that companies in the business-to-business (B2B) sector may face:

Digital transformation: many B2B companies face the challenge of adapting their business models to the digital era. Integrating technologies such as artificial intelligence, Internet of Things (IoT), and Big Data analytics can be complex, but at the same time opens up opportunities for increased efficiency and innovation.

Complex buying process: B2B buying decisions are often complex and involve multiple decision makers on the customer side. The need to identify these stakeholders, understand their needs, and address them can be challenging.

Slower sales cycles: B2B sales cycles tend to be longer than in B2C. Overcoming delays and moving deals forward often requires a patient and strategic approach.

Pricing pressure: In B2B markets, customers are often more price-sensitive and expect room to negotiate. B2B companies must therefore carefully craft their pricing strategies to remain competitive and profitable at the same time.

Customer retention: B2B customers are valuable because of the long-term nature of business relationships. Maintaining customer satisfaction, fostering long-term relationships, and adapting products and services to changing customer needs are of great importance.

Pressure to Innovate: B2B companies must constantly innovate to remain competitive. Rapid development of new products or services can be challenging, especially in industries with long development cycles.

Globalization: Many B2B companies operate on a global scale, which presents both opportunities and challenges. Different cultural norms, legal frameworks, and market demands require skillful adaptation of business strategies.

Risk management: because B2B businesses are often characterized by long-term contracts and high order values, companies need to carefully manage risks such as payment defaults, supply chain disruptions, and contract breaches.

Artificial intelligence and automation: While AI and automation offer opportunities to increase efficiency, they can also result in job losses and the need to retrain staff.

Data security and privacy: With the growth of digital transactions and data exchange in B2B, the protection of sensitive business data and compliance with data protection regulations is becoming increasingly important.

This list is not exhaustive, and the most pressing issues may vary depending on the business context. It is important that B2B companies identify their specific challenges and develop tailored strategies to address them.

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What are the advantages and disadvantages of telephone interviews in empirical social research compared to face-to-face interviews?

09/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Telephone interviews and face-to-face interviews are both common methods in empirical social research. Each method has its own advantages and disadvantages. Below are some pros and cons of phone interviews versus face-to-face interviews:

Advantages of phone interviews:

Cost and time efficient: Telephone interviews allow researchers to collect data quickly and inexpensively, as there are no travel expenses and the interviews can be scheduled flexibly. Greater geographic reach: Phone interviews allow researchers to reach people in different regions or even countries without having to be physically there. This facilitates access to a broader sample.

Anonymity: Telephone interviews can provide respondents with a degree of anonymity as they will not be in front of an interviewer in person. This can lead to participants expressing themselves more openly. Flexibility: Telephone interviews can be conducted at different times to accommodate participants' schedules, which can increase the likelihood of participation. Disadvantages of telephone interviews:

Non-verbal communication: In telephone interviews, non-verbal signals are lost because the interviewers do not receive any visual feedback from the participants. This can complicate the interpretation of the answers and affect the quality of the data.

Limited observations: The lack of face-to-face interaction makes it more difficult to capture contextual information or environmental features that may be relevant to understanding the responses.

Technical Challenges: Telephone interviews require a reliable telephone connection and can be affected by technical issues such as poor audio quality or dropped connections. Difficulties with complex questions: Complex questions or questionnaires with visual elements are difficult to implement in telephone interviews, which can limit the types of questions asked. Face-to-face interviews also have their own pros and cons compared to phone interviews. The choice of method depends on the specific needs of the study, the resources available, and the context. A combination of both methods is often useful in order to take advantage of both approaches and improve data quality.

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How do you calculate the standard deviation of a sample?

09/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To calculate the standard deviation of a sample, please follow the steps below:

Collect a sample of data points.

Calculate the average (arithmetic mean) of the sample by dividing the sum of all data points by the number of data points.

Calculate the deviation of each data point from the mean by subtracting the value of each data point from the mean.

Square each deviation to eliminate negative values ​​and reinforce the significance of the deviations.

Calculate the mean of the squared deviations by dividing the sum of all squared deviations by the number of data points in the sample. This value is called the variance.

Calculate the standard deviation by taking the square root of the variance.

Here is the formula to calculate the standard deviation of a sample:

Standard deviation = √(Σ(x - x̄)² / (n - 1))

x is a data point in the sample

x̄ is the mean of the sample

n is the number of data points in the sample

It is important to note that the formula uses the divisor (n - 1) instead of just n. This is because the sample estimate needs a correction for the bearish in variance that occurs when considering the Sample mean used to estimate the population mean. This is known as the "Bessel Correction".

By following these steps and applying the formula, you can calculate the standard deviation of your sample.

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