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How do you become a press photographer at the german press agency (dpa)?

09/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To become a press photographer at Deutsche Presse-Agentur (dpa), you usually need to take a number of steps to increase your chances. Here are some basic steps that can help you:

Education and experience in photography:First of all, you should have a solid education in photography. A degree in photography or training at a photography school can be beneficial. You should continuously develop your skills and knowledge in photography by regularly taking photographs and improving your photos.

Build a portfolio: put together an impressive portfolio of your best work. This portfolio should showcase your ability to shoot relevant and interesting images that are suitable for journalism and reporting.

Internships and Experience: It is important to gain practical experience in the media industry and photojournalism. You can intern at regional newspapers, magazines, or online news portals, or work as a freelance photographer to gain hands-on experience and build your network.

Journalistic skills: As a press photographer, you should also develop journalistic skills. This means learning to tell stories visually and understanding the significance of the events you photograph. A background in journalism or journalism training can help you do this.

Make contacts: It's important to build contacts in the industry, especially with dpa staff. Attend industry events to meet other journalists and photographers and to network.

Apply to dpa: If you have gained enough experience and your portfolio is impressive, you can apply directly to dpa. The dpa has a careers page on its website where job openings are posted. Check this page regularly and apply for posted positions that match your skills and experience.

Flexibility and Commitment: The workday as a press photographer can often be unpredictable and hectic. Be prepared to work flexibly and be committed to important events or current issues.

It is important to emphasize that competition in this field can be high. It takes a lot of dedication, hard work, and a willingness to continually improve to be successful as a press photographer at dpa or other reputable media companies.

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What is go bzw. golang?

09/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Go, also known as Golang, is an open source programming language developed by Google. It was first released in 2009 and has since gained popularity. Go was designed to increase efficiency and productivity in writing software, especially in developing scalable and reliable applications for modern requirements.

Here are some key features and concepts that set Go apart:

Simplicity and Readability:

Go was developed with the goal of being easy to learn and use. The language features a clear and consistent syntax that promotes code readability.

Static typing.

Static typing: Go is a statically typed language, which means that the types of variables are set at compile time. This contributes to the security and performance of the language.

Efficiency: Go is designed for efficient code execution. It provides efficient memory management and garbage collection, which makes it especially good for programming close to the system while also being resource-efficient.

Concurrency and Parallelism: Go inherently supports concurrent programming and parallel execution. The language provides Go routines and channels that allow developers to easily coordinate and synchronize concurrent tasks.

Standard library: Go has an extensive standard library that contains many useful functions and packages to handle various tasks, including network communication, HTTP server, encryption, database access, and more.

Tooling: Go is supported by a wide range of development tools, including the Go compiler (Go compiler), the package management tool "go get" and a debugger. These tools contribute to the productivity of Go developers.

Open Source: Go is an open source project, which means that the entire language specification, implementation, and development tools are freely available and accessible for further development by the developer community.

Go has a broad application base and is used in a variety of domains, including web development, cloud computing, DevOps, network communications, and systems-oriented programming. It is often used for developing scalable and high-performance server applications, as well as for building microservices. Due to its features and growing community, Go is a popular choice for developers looking for an efficient and easy-to-use programming language.

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Successful B2B Sales through Marketing Email Lists: Automailer & Distribution List at a Glance

09/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In the world of B2B sales, the use of marketing email lists has become a crucial tool for reaching potential customers and building relationships. Automailers and distributors are indispensable tools here. In this article, we take a closer look at their role and how they drive success in B2B sales.

The importance of marketing email lists in B2B sales

Marketing email lists are databases of contacts from companies and decision makers. They allow B2B marketers to send targeted messages to potential customers who might be interested in their products or services. Using marketing email lists offers a cost-effective and effective way to generate leads and acquire customers.

Automailer: Efficient sending of emails

Automailers are tools or software solutions that make sending mass emails easier. They offer various features including:

Personalization: Automailers allow you to personalize emails by inserting the recipient's name and other relevant information. Personalized emails have a higher success rate.

Segmentation: Automailers allow you to divide your email list into different segments to send targeted messages to specific audiences.

Automation: You can set up automated email campaigns based on specific events or actions, such as opening a previous email or visiting your website.

Performance analysis: Automailers typically offer analytics tools to help you track the success of your email campaigns.

Distribution: Managing your marketing email lists

Email lists are programs or platforms that allow companies to manage their marketing email lists. Here are some important features of distributors:

List building and management: You can add new contacts, update existing ones and remove inactive contacts to ensure your list stays clean and up to date.

Opt-in and opt-out: You support the implementation of opt-in and opt-out procedures to ensure that your emails are only sent to people who have given their consent.

Security: Distribution lists typically provide spam protection and security measures to ensure the integrity of your email lists.

Success factors in B2B sales through marketing email lists

To be successful in B2B sales through marketing email lists, it is important to create relevant and engaging content that speaks to the needs and interests of your target audience. A clear call-to-action and a good timing strategy are also crucial.

Overall, automailers and distributors are valuable tools for increasing the efficiency and effectiveness of your B2B email marketing strategy. They make it possible to send more targeted and personalized emails while reducing the effort required to manage your email lists. When used correctly, they can make a significant contribution to the growth of your B2B business.

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What is a solopreneur?

09/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A "solopreneur" is a person who starts and runs his or her own business, usually alone, without a partner or employees. The term is made up of the words "solo" (alone) and "entrepreneur" (business owner). Solopreneurs are usually responsible for all aspects of their business, including product development, customer support, accounting, and marketing.

Solopreneurs can work in a variety of industries, from freelance writers and graphic designers to consultants and online marketers. They are often characterized by their independence and self-reliance. Since they usually do not have employees, they have full control over their business decisions and workflow.

It's important to note that the term "solopreneur" does not necessarily mean that the person is running their business solo. They may still use service providers, freelancers or outside resources to complete certain tasks or support projects. The main difference is that the solopreneur usually has primary responsibility for the business and does not have a permanent staff.

Solopreneurs often rely on their skills, expertise, and ability to self-promote to be successful, as they are usually the main driver of their business.

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The best lead sources in B2B 2023 at a glance

09/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Google Ads: With Google Ads, companies can reach their target audience directly through search and display ads.

2. LinkedIn Ads: LinkedIn now provides a powerful platform for B2B companies to connect with their ideal customers.

3. Content marketing: content marketing remains one of the most effective ways to generate leads in B2B markets.

4. Social media: social media campaigns are an important part of the lead generation process in B2B.

5. Email marketing: email marketing is another effective lead generation strategy that B2B companies can use.

6. SEO: SEO is one of the best ways to drive more traffic to your website to generate more leads.

7. Webinars: Webinars are a very effective lead generation method in B2B.

8. Referral Programs: Referral programs are an excellent way to generate more leads.

9. Trade shows and conferences: Trade shows and conferences are a great way to attract new customers.

10. Networks: a good network can be a valuable source of leads in B2B.

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