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Telephone guide for new customer acquisition - How to achieve more deals

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target group: Determine the target group that is most likely to be interested in your products or services. Make sure you have the right information about this group to create the right phone guides.

2. Measure your successes: To measure the success rate of your phone guides, you need to set some Key Performance Indicators (KPIs). These include the number of calls, the number of closes, and the average duration of the call.

3. Create a script: Make sure the script is tailored to your target audience. Remember that the script also needs to include a series of questions to get the potential customer to learn more about your company.

4. Focus on the customer: Make sure you address the customer's needs during the call. If you don't, he won't commit to you and close the deal.

5. Be polite and friendly: Even if you receive a rejection, be polite and friendly. If you create a positive image during the call, you may be able to contact the potential customer again later.

6. Make it a pleasant phone call: Use questions and talking points to make it a pleasant phone call. This will increase the chances that the customer will choose your company.

7. Be honest and realistic: Explain to the customer what they can expect from your products or services. Be honest and realistic so the customer knows what they are getting into.

8. Make an offer: at the end of the phone call, you should make an offer to the customer. This can be an offer where he gets a discount or an offer that persuades him to make a purchase.

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Salary report: Income of agency owners in Germany in 2024

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Agency owners are not only responsible for the creative excellence of their projects, but also for the entrepreneurial success of their agency. But what will the income of agency owners in Germany look like in 2024? A closer look at the current situation provides insights into remuneration practices in this demanding and dynamic professional field.

The role of agency owners

Agency owners are not only visionary creative minds, but also managing entrepreneurs who have to manage their agency strategically and ensure its economic success. They are responsible for client acquisition, project management and the long-term development of the agency.

Remuneration range in Germany in 2024

The income of agency owners in 2024 will vary depending on various factors, including the size of the agency, reputation, client base and the personal success of the owners.

Income factors

Agency size and success: Owners of larger and more successful agencies generally have higher incomes as they manage more projects and enjoy an established reputation.

Client portfolio: Working with prestigious clients and large companies can lead to higher fees as this strengthens the agency's reputation and attracts more challenging projects.

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The Guide to Successful Press Releases in 2024

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press releases remain a crucial tool for garnering media and public attention. However, in 2024, specific elements and strategies play a pivotal role in the success of press releases. This guide provides a comprehensive insight into the crucial aspects that businesses and organizations should consider to achieve success with their press releases in 2024.

1. Clarity and Conciseness

Attention spans are limited, making it crucial for press releases to be clear and concise. Key information should be immediately recognizable, and the entire text should be well-structured for easy comprehension.

2. Relevance to the Target Audience

Press releases should specifically target the interests of the audience. In 2024, it's essential that the information in the press release is relevant to journalists, industry experts, and the public. Personalizing the content can increase the chances of publication.

3. Incorporating Multimedia Elements

Adding images, videos, or infographics can enhance the value of a press release. Visual elements make the content more appealing and facilitate the understanding of complex information. In 2024, companies should increasingly integrate multimedia content into their press releases.

4. Search Engine Optimization (SEO)

Press releases should be optimized for search engines to improve their visibility on the internet. Using relevant keywords and structuring the text wisely can help position the press release better in search results.

5. Authenticity and Transparency

In the era of authenticity, it's crucial for press releases to be transparent and authentic. Companies should honestly report on their successes, challenges, and developments. Journalists and the public value authentic information.

6. Incorporation of Quotes and Expert Opinions

Quotes from company leaders or experts lend credibility and authority to a press release. In 2024, it's advisable to incorporate relevant quotes to strengthen the statements in the press release and capture media interest.

Conclusion:

The guide to successful press releases in 2024 emphasizes the importance of clarity, relevance, multimedia, SEO optimization, authenticity, and the inclusion of quotes. By considering these aspects, businesses can enhance their chances of positive media coverage and successful communication with the public.

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Tax Saving 2024 - Tax Offices Disapprove of This Trick

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Saving taxes is a topic that concerns both entrepreneurs and taxpayers alike. In 2024, there are certain strategies and tricks that can help minimize the tax burden. Some of these approaches are so effective that tax offices may not particularly favor them. This article sheds light on which tax-saving tricks are particularly effective in 2024 and why they may not always be popular with tax authorities.

1. Investments in Sustainable Projects

Sustainability is not only good for the environment but can also offer tax benefits. In 2024, many countries incentivize investments in environmentally friendly projects through tax deductions. Companies investing in renewable energy or other sustainable initiatives can benefit from such incentives.

2. Utilizing Research and Development Grants

Tax incentives for research and development activities are available in many countries. Companies investing in innovative projects can benefit from tax relief. This approach not only promotes innovation but also allows for significant tax savings.

3. Creative Design of Employee Benefits

The proper design of employee benefits can provide tax advantages. Companies can develop innovative models for employee participation or additional benefits that strengthen employee engagement and allow for tax savings.

4. Tax-Optimized Corporate Structures

Choosing the right corporate structure can have a significant impact on the tax burden. In 2024, companies increasingly opt for tax-optimized structures to enhance their financial efficiency. This may involve the formation of holding companies or other strategic corporate constructions.

5. Leveraging Tax Incentives for Start-ups

Start-ups can benefit from special tax incentives in many countries. These may include tax exemptions, reductions, or other advantages for young companies. Targeted use of these incentives can mean significant financial relief for emerging businesses.

6. International Tax Planning

Globalization provides companies with the opportunity to utilize international tax planning strategies. This may involve choosing locations with favorable tax rates or strategically using double taxation treaties. However, such measures may be viewed critically by tax authorities due to their complexity.

Conclusion:

Saving taxes in 2024 requires skillful planning and creative approaches. While some strategies may not be enthusiastically embraced by tax authorities, they are legal and can offer substantial financial benefits to companies. It is advisable to seek professional tax advice to ensure that all measures comply with legal regulations.

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Salary report: Income of dog photographers in Germany in 2024

01/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Dog photographers have become a sought-after specialization in photography in recent years. With a growing number of pet owners wanting to capture their furry companions in all situations, the services of dog photographers are playing an increasingly important role. But what will the income of dog photographers in Germany look like in 2024? A detailed look at the current situation provides insights into the remuneration practices in this special area of photography.

The role of dog photographers

Dog photographers have the challenging task of capturing the personality, charm and beauty of dogs in pictures. From portraits to action shots to family photos with pets, dog photographers offer a unique service for animal lovers.

Remuneration range in Germany in 2024

The remuneration for dog photographers in Germany in 2024 is diverse and depends on various factors. Income can vary greatly depending on experience, reputation, type of services and region

Fees per photo shoot and package offers

Dog photographers often charge their fees per photo shoot. In Germany, fees typically range from €100 to €500 or more, depending on the duration of the shoot, the number of pictures taken and the type of editing. Package offers with additional services such as printed photos, photo books or digital files can affect the total fee.

Specialization and additional services

Some dog photographers have specialized in certain areas, such as animal portraits, action shots or family photos with dogs. Specialization can have a positive effect on demand and the level of fees. Additional services such as photo editing, location scouting or the inclusion of special props can also influence the remuneration.

Marketing and customer acquisition

The success of dog photographers depends not only on their photographic skills, but also on their ability to attract clients. Online presence, social media marketing and working with pet owner communities can help drive business

Regional differences

Dog photographer compensation can also vary by region, taking into account the cost of living and local demand for such services.

Recommendations and customer satisfaction

Recommendations from satisfied customers are crucial for dog photographers. A willingness to collect customer reviews and communicate transparently about prices and services helps to build trust and generate new orders.

Conclusion

The income of dog photographers in Germany in 2024 is diverse and dependent on various factors. The increasing love of pets and the growing community of pet owners offer dog photographers the opportunity to occupy a niche and secure a place in the photography industry. Creativity, marketing skills and the ability to capture the personality of dogs are key factors for success in this specialized field of photography.

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