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Authentic communication refers to a communication style in which individuals, organizations or brands are honest, sincere and consistent in their communication. Authentic communication is about conveying real, credible messages that are consistent with the sender's values, beliefs and actions. Authentic communication aims to build trust, strengthen bonds and promote positive relationships with other people, customers, employees or the public in general.
Authentic communication is particularly important in relationships between people, in corporate communications, in marketing and in public relations. Companies and brands that communicate authentically tend to have a better image and better relationships with their customers and the public. However, it is important to note that authenticity is not just a communication strategy, but a fundamental principle for ethical and credible interactions.