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How do I become a reporter?

05/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To become a reporter, you must have a good general education and an interest in journalistic topics. Ideally, you should have a degree in communication studies, journalism or a comparable course of study. You should also be able to communicate your ideas well and argue convincingly. A solid education in the basics of journalistic writing and research is also important. It is also helpful to build a good network of contacts to help you get started in journalism. Some media companies offer internships or other entry-level programs.
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How do I get a volunteer position?

05/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to get a volunteer position in a newsroom. Here are some steps you can take:

Research: identify newsrooms you'd like to work for. Look at what media and publications they produce and what topics they cover.

Make contacts: look for contacts in the editorial offices where you would like to apply. Check out the newsroom's website to see who is in charge of human resources or editorial management and try to contact them. You could also try contacting editors or editorial staff via social media or LinkedIn.

Application: write a compelling application explaining why you want to volunteer in this newsroom, what experience and skills you bring to the table, and what you hope to gain from the experience. You should also include your portfolio or samples of your work to support your skills and experience.

Internships: Also consider doing internships in newsrooms in the meantime to gain experience and make contacts. Internships can often be a stepping stone to a volunteer position.

Network: Go to events and conferences hosted by journalists and editors to expand your network and make contacts. This is also a great way to hear about new opportunities.

It's important to be persistent and determined when pursuing a volunteer position in a newsroom. It can be a challenging and competitive industry, but showing passion and commitment will increase your chances of achieving your goal.

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Industries of the future in Rostock - What does the future hold for Rostock?

05/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Rostock has become an important location for future technologies and industries in recent years. Here are some of the most promising industries and technologies that could continue to grow and expand in Rostock in the future:

Maritime technologies: Rostock has a long tradition in shipbuilding and maritime industries. In the future, new technologies such as autonomous ships, renewable energies at sea and the digitalization of logistics could drive the industry forward. Here, innovative start-ups and established companies could benefit equally.

Biotechnology and Life Sciences: The University of Rostock is an important research institution for biotechnology and life sciences. There is great potential in this area for the development of new therapies and diagnostics, as well as for the use of biotechnology in agriculture and environmental technology.

Renewable energies.

Renewable energies: Rostock is well located on the Baltic Sea, making it an ideal location for the development of renewable energies such as wind power and solar energy. There are already several companies here that specialize in the production of wind turbines and the development of offshore wind farms.

Digitalization and IT: Digitalization is a driving force for many industries and Rostock has great potential here for the development of new technologies and applications. Companies in cybersecurity, artificial intelligence and Big Data could grow and expand here.

Health industry: The health industry also has potential in Rostock. Here, companies in the fields of telemedicine, digital health applications and medical devices could benefit from the high quality of the research facilities and the proximity to university hospitals.

Overall, Rostock offers a number of opportunities for growth.

Overall, Rostock offers good conditions as a location for the development of future technologies and industries. The city has a good infrastructure, a strong university, and a supportive city government.

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Customer acquisition in B2B: the most common problems and how to solve them

05/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Customer acquisition in B2B is a complex matter and can be challenging for many companies. Here are some of the most common issues B2B vendors face and how to solve them:

Unclear target audience

A common problem with B2B customer acquisition is an unclear target audience. Companies often struggle to define their target audience and align their marketing and sales activities with it. This leads to ineffective campaigns and low ROI.

Solution: Companies should precisely define their target group and align their marketing and sales activities accordingly. This includes developing buyer personas, describing the ideal customer, analyzing the market and conducting market research.

Lack of lead qualification

Another common problem is the lack of lead qualification. Companies often have many leads, but only a few are actually ready to buy or establish a business relationship. This leads to an ineffective sales process and low ROI.

Solution: companies should ensure they qualify their leads before passing them on to sales. This includes verifying contact information, identifying decision makers, and assessing leads' interest and readiness to buy.

Lack of personalization

Another common problem is the lack of personalization in marketing and sales activities. Companies often use generic approaches to target potential customers, resulting in low relevance and response rates.

Solution: Companies should ensure that they personalize their marketing and sales activities to address the needs and interests of their potential customers. This includes the use of personalized emails, targeted advertising campaigns and a customized approach.

Lack of follow-up processes

Another common problem is the lack of lead follow-up and customer relationship management. Companies often lose touch with potential customers and existing customers, resulting in a loss of business opportunities and customer loyalty.

Solution: companies should ensure they have follow-up processes in place to nurture potential customers and strengthen existing customer relationships. This includes using CRM systems, scheduling follow-up activities, and communicating with customers and prospects on a regular basis.

Conclusion:

Customer acquisition in B2B can be challenging, but with a clear target audience definition, qualified leads, personalized marketing and sales activities, and a well-designed follow-up process, companies can improve their customer acquisition and drive business growth. By identifying and addressing these common issues, B2B vendors can optimize their marketing and sales strategies and achieve more successful results.

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How does objection handling go about rebutting these and other objections in a phone call or email?

04/26/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Objection handling is an important step in convincing potential clients that the B2B agency's services add value and meet their needs. Here are some tips on how to rebut objections in a phone call or email:

Listen: Actively listen and make sure you fully understand the objection before responding. Be sure to clearly and concisely repeat the customer's objection to ensure that you have understood it correctly.

Demonstrate understanding: Show understanding of the customer's concerns and confirm that you understand his or her perspective.

Highlight benefits: make sure you clearly communicate the benefits of your services and how they meet the customer's needs. Make sure you also share specific examples or success stories that illustrate the benefits of your services. Make sure you share specific examples or success stories that illustrate the benefits of your services.

Provide answers: provide clear and concise answers to the customer's questions and concerns. If you don't have all the answers immediately, commit to researching them and providing them within a reasonable timeframe.

Provide alternatives: Offer alternatives to meet the customer's needs if your services are not exactly what they are looking for. For example, if you don't offer a service, you can recommend other companies or resources that can better meet his needs.

Build Trust: Build trust by providing clear, concise and honest answers to the customer's concerns. Make sure you meet the customer's expectations and give them a positive impression of your business.

Follow-up: Make sure you follow up after the conversation or email communication to ensure you have fully debunked any concerns the customer may have and to ensure they have the information they need to make an informed decision.

By actively listening, understanding, communicating clearly, and following up, you can convince potential clients that your B2B agency services will meet their needs and add value.

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