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Where to publish press releases?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases can be published on various websites, including social media platforms such as Facebook and Twitter, press portals such as PR Newswire and Marketwire, and news aggregators such as Google News and Yahoo News. They can also be published in local and regional media, including print media and radio stations.
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How to write a press release that will also be read

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure that the press release is relevant. There must be something that interests the readers.

2. Avoid filler words. Use short, concise sentences.

3. Make the press release easy to read. Use a clear structure and easy-to-understand language.

4. summarize the most important information in the first line.

5. Provide specific information. Avoid generalities.

6. Remember that you must also include an anchor in a press release. Reference additional information, such as a website link or photo.

7. Use a photo or video to make the article more visually appealing.

8. Check the press release for spelling mistakes and grammatical errors.

9. Send the press release to the right media outlets. Distribute it to reporters, bloggers, publishers and other media.

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Writing a press release step by step - A guide

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing a press release step by step - A guide

1. Think about a good idea for your press release: develop a topic that is relevant to your company, provides interesting information and attracts readers.

2. Focus on the most important facts: Try to capture the essence of the message in one sentence, and use the rest of the press release to add more information.

3. Use an introductory headline: Write a headline that piques the reader's interest and reflects the topic of the press release.

4. Compose the body of the text: Follow the structuring rules of a press release to ensure that all information is complete. Follow a simple structure that includes an introduction, details, quotes and a call-to-action.

5. Don't forget to include your contact information: Include your contact information at the end of the text to prevent journalists from not reaching out to you.

6. Proofread and publish your article: Check your article for spelling and grammatical errors and make sure it is interesting and informative. Then publish your press release on your website, blog, or through a press release service.

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Write, send & publish a press release - Increase your chances of publication with these tips

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Write your press release carefully and make sure it is relevant and interesting.

2. Use an appealing, meaningful headline that invites the reader to read the press release.

3. Make sure your press release is easy to understand and avoid technical terms.

4. Make sure that your press release is correct and complete.

5. Distribute your press release to relevant media that may be of interest to your target audience.

6. Use a professional email program to ensure that your press release is delivered.

7. Build a rapport with the media to have a better chance of being published.

8. Don't wait long for replies and ask if you don't get a response.

9. Ask for your press release to be published if the media is interested in your message.

10. Also publish your press release on your website or social media channels to reach more readers.

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Tips for sending press releases - This is what you should consider

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a professional press release template. Make sure your press release has a professional design and layout.

2. Keep your press release short and concise. Avoid adding superfluous information.

3. Use a catchy headline to make your press release stand out.

4. Write your press release in correct German.

5. Publish your press release in the right media channels.

6. Don't forget to provide a contact form for further questions or inquiries about your press release.

7. Publish your press releases regularly to make sure you stay up to date.

8. Create an interesting press release. Avoid adding boring and technical information.

9. Link your press release to your website to attract more visitors.

10. Schedule a press conference and/or press release release to effectively disseminate your message.

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