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Why you should publish at least two articles per week

If you publish at least two articles, e.g. blog posts on your website per week and thus your sitemap grows piece by piece, this shows Google and other search engines that you continuously provide up-to-date information that potentially has a higher benefit for users. In the best case, you will benefit from a better, i.e. higher, search engine ranking - ideally on the first page - and thus receive more free search engine traffic, so-called organic traffic.

As is true everywhere, staying on the ball pays off

In the short term, the effect may seem small to you. But consider how quickly two articles a week and 52 weeks a year can add up to a triple-digit number of articles or blogposts. 100 opportunities per year to find and engage relevant prospects with entertaining copy on your topic and products. You often leave your competitors far behind in this regard.

Already after a few years you have considered and described your topic from all possible angles, pointed out all typical mistakes, created FAQs and How-To's for beginners, always discussed the latest innovations and thus created over time an article catalog and archive, from which you can benefit in the long term and that will help you in the long run to more visitors, prospects and customers (so-called long tail content).

This evergreen content forms the basis, the foundation for your future business success. So it's worth investing in content creation.

Media & PR database - Test now for free with the demo version

Media & PR Database is a powerful tool specifically designed for managing and distributing media and PR information. It allows you to plan and manage professional and efficient campaigns by providing you with a simple and intuitive user interface. The Media & PR Database is fully customizable, so you can adapt it to your specific needs. The demo version gives you the opportunity to try out the various features of the Media & PR Database for free. With the demo version, you can try out some of the most important features, such as creating and managing campaigns, organizing media and PR information, managing contact details and much more. You can also use the demo version to create a quick and simple campaign to see how the software responds to your specific needs. You can also use the demo version to see how the database can be integrated with your existing applications. Media & PR Database is a very useful software that will help you manage your campaigns efficiently and professionally. With the demo version, you can get to know the benefits of the database and find out if it is the right choice for you. If you want to learn more about the software, you can check out the official website to learn about its various features and packages.

Instruction Media & PR Database

Login & Functions

Activation, Login & Database Access:

After confirming activation via email link, you can log in to the "My Account" area using your established login name and password via the person icon in the header area of the www.fischer-data-science.com website (to the left of the "i icon").

In the "My Account" area you can access and change your customer and account settings, view and download your orders and invoices (HTML or PDF, soon additionally as machine-readable XInvoice), access your search history, favorites and watchlist as well as create, manage and open your own lists (tab "My Lists").

Under the "Security" tab, you have the option to change your password, view your login history, log out devices that are currently logged in, and request your personal customer data for download in accordance with DSGVO.

Under the "Orders/Databases" tab, you can access this by clicking on the "Open Media & PR Database" button.

Alternatively, you can access the overview & search screen of the media & PR database by mouse-over via the sub-item "Overview & Search" (1st sub-item of the menu item "Media & PR Database") via the main menu or use the direct link https://www.fischer-data-science.com/en/media/overview/.

Overview & Search screen:

Figure 1 shows the backend area of the master table with search and filter mask (top of image), where you can, for example, list the radio stations included in Germany or further filter and sort by more than 20 filter criteria (including city, state, country, title, relevance/reach for prioritization, editorial email address, editorial phone number, fax number, type, Facebook, Instagram, YouTube, LinkedIn, Xing, number of Wikipedia views). Searching by keyword or tag is also possible.

A right click with the mouse on a cell value in the table (e.g. city) opens a list with all entries of this feature. A normal click (left click) with the mouse on a symbol opens the stored entry (e.g. the Facebook profile) in a popup window or controls the search function at Xing or LinkendIn for journalists or editors as well as departments to quickly find concrete contacts in the editorial offices.

A mouse click on an icon or feature while holding down the Ctrl key, on the other hand, opens the corresponding feature as a new browser tab in the background.

Figure 1: Master table "Overview & Search" with search mask. When mouse-over the title of a medium, you will get a short description of the same, if a Wikipedia article is available for the medium.

The bulk functions (engl. mass editing; see checkboxes on the left of the image) allow you - as you are used to from your email provider, for example - to edit several of the selected entries simultaneously (per page between 5 and 1. 000 entries displayable), to open the stored media URLs or further stored features such as Facebook presences in new tabs in the background, to add to favorites list or watchlist, to remove personally stored information again as well as to export the entries & contact data of the selected editorial offices in CSV or JSON format.

To be able to send an email without export directly and individually to an editorial office with your email program, simply click on the corresponding email address, which opens your email program or a new window there.

Clicking on the name of the medium opens the detail view of an entry. Here you will find a short description in the form of the Wikipedia article with useful information such as reach and target audience of the selected medium with all links to the social media channels and the contact details of the editors. Furthermore, you also have the option here to rate the medium, to put it on a list, to create your own lists (e.g. to-do list, campaign list "Campaign X in period Y"), to deposit your own comments and notes for documentation purposes of the communication that has taken place or the contact that has been made incl. feedback.