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What is targeting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Targeting is a technique of advertising in which advertisers try to reach the most specific target groups possible. This is achieved by advertisers using certain characteristics such as age, gender and location to send relevant advertising to people who might be interested in their products or services. Another example of targeting is retargeting, where advertisers send specific ads to people who have previously been to their website.
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What is a web application?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A web application is an application delivered over the Internet that allows users to access content, features, and other online services through a web browser. It can consist of a single web page or multiple websites connected through a single user interface. Some examples of web applications are e-commerce websites, online banking websites, social networking websites, web-based email clients, calendar websites, and online accounting programs.
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What is corporate publishing?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.
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What is a content strategy?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.
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What is press photography?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press photography is the art of visual communication in which photographers take pictures that illustrate events, places, and people in the context of a news story or story. Press photography is an important part of news coverage in newspapers, magazines, websites and other media. Press photographers capture images that illustrate the story by adding color, drama, and interest.
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