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How do I get coverage?

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Coverage can come in a variety of ways. Depending on how much time and money you want to invest in the project, you can get coverage through traditional media such as TV, radio, print media or online media such as social media, blogs or websites. You can also consider advertising and PR activities to attract attention and increase the reported value of the coverage.
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The only online editorial directory you really need - How to get your press release into editorial offices

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

How to get your press release into editorial offices

1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.

2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.

3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.

4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.

5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances

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How do I write to editorial offices?

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It is important to remain professional and address editors with the correct salutation. Start your email with a short and concise introduction that explains the reason you are contacting them. Then explain the content of your request (e.g., an article for a magazine or a guest post for a website). Make sure to include all relevant information, such as a brief personal introduction, a link to your portfolio and social media accounts. End your text with a friendly greeting.
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Why you're better off investing in content production instead of an ad budget

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content production is a cost-effective and efficient way to bring your brand to the attention of consumers. Unlike investing in an ad budget, content production can help you improve your branding by creating high-quality content that is relevant to your target audience. It can also lead to more organic traffic to your website and a higher conversion rate.

Content production is a long-term investment that usually pays off in the long run. By constantly updating your content and keeping it current, you can build an ever-growing readership that will help you strengthen your brand and increase sales.

Content production is one of the best ways to build an engaged, loyal customer base. By offering content that is relevant to your target audience, you can build a connection with them that will translate into an ever-increasing conversion rate.

In conclusion, investing in content production is a much more effective and cost-efficient way to strengthen your brand and generate organic traffic to your website. It can also help you build a loyal customer base that will help you increase your sales.

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Are you looking for current price lists or advertising rates of newspapers? Thanks to linked media data, you save valuable time

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you looking for current price lists or advertising prices of newspapers? Thanks to linked media data, you save valuable time and get all the information you need about newspaper ads.

You can access price lists and advertising prices for a wide range of newspapers in Germany, Austria and Switzerland on the websites of the individual publishers and on specialized platforms such as ours.

On the publishers' websites, you will usually find a price list with all advertising prices. For some publishers, you have to register on the site to access the price lists.

On specialized platforms such as Mediamarkt.de and Zeitungsannoncen.de, you can also find price lists and advertising prices for the various newspapers. These sites also offer other useful tools, such as the ability to compare different newspapers and get free advice on ad prices.

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