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How to send a press release?

10/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release can be sent in a variety of ways, depending on the audience and the purpose of the release.

There are several ways to send a press release, including:

- Email: The easiest and fastest way to send a press release is via email. One can send an e-mail directly to journalistic contacts, media houses or publishing contacts.

- Fax: Another way to send a press release is to send it by fax. This is especially useful if you expect a quick response.

- Mail: You can also send a press release by mail. This is a good way to ensure that the release reaches the right contacts.

- Online press releases: There are also various websites where one can send online press releases. This is an easy and quick way to reach a wide range of contacts.

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The most important startup marketing measures at a glance

03/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a unique brand: Create a unique brand that stands out from the other brands in the market. Define your brand in terms of your customers and the value you provide, and communicate that message to your target audience.

2. Content Marketing: content marketing is one of the most effective marketing actions a startup can take. Create a strong content strategy that appeals to your target market and share your content through social media, blogs, and email marketing.

3. SEO: SEO (Search Engine Optimization) is an important part of marketing. Optimize your website for search engines to show up higher in search results to generate more traffic and customers.

4. Advertising: Place ads in various online and offline media to promote your brand. Limit yourself to those media that best reach your target audience.

5. Collaborations: Another effective way to market your startup is to conduct collaborations with other businesses, individuals or even influencers. This can help you spread your brand and expand your audience.

6. Events: host events to market your brand and make new contacts. This is a great way to showcase your brand and get to know your customers.

7. Social Media: Use social media to connect with your customers and build awareness of your brand. Share interesting content regularly and communicate directly with your audience.

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Earn 10000 euros and more per month with a handful of customers - thanks to correct positioning

02/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to earn more than 10,000 euros per month with a handful of customers if you apply the right positioning. This can be achieved through an effective pricing model and by offering a wide range of services.

The pricing model can be designed to add value to customers and make them feel that they are getting something for their money. This can be done by offering different packages with different prices and services to give customers a wider range of options.

The range of services should be broad so that customers have a wide selection from which to choose. To achieve this, different combinations of the different services can be offered.

To attract more customers, it can also be helpful to launch online campaigns to draw attention to the offer and the company. This can be done by using different social media channels, email marketing and other forms of online advertising to reach more people.

Another important step to attract more customers is to create a stronger brand awareness. This can be done by taking various steps such as creating a website, developing a professional logo, and designing promotional materials that represent the company.

In this way, companies can achieve a positioning that allows them to attract more customers and earn more than 10,000 euros per month with a handful of customers.

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Your way to more new customers in the B2B sector

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use search engine optimization to optimize your website for relevant keywords.

2. Create high-quality content that is relevant to your target audience.

3. Create a social media strategy to reach a wide audience.

4. Use newsletter marketing to reach out to potential customers.

5. Use lead generation tools to get more information about potential customers.

6. Create a network of industry peers to get your brand name out there.

7. Be on the lookout for new sales and marketing channels that can help your company attract new customers.

8. Test different advertising strategies and see which works best.

9. Create a customer loyalty program to retain your existing customers and attract new ones.

10. Use online ads to reach a wide audience.

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Build a side income as a freelance sales representative - How to defy rising costs

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Focus on a specific product or service. The more specific your focus, the easier it is to position yourself as an expert in your field.

2. Build your network. A strong network base is a valuable tool for attracting new customers and increasing your sales.

3. Create a strong brand. With an engaging website, a memorable logo and a clear message, you can stand out from your competitors.

4. Use social media. Social media offers you a unique opportunity to spread your brand and attract new customers.

5. Familiarize yourself with the law. Be sure to follow local laws and regulations when building your side income as a freelance sales representative.

6. Build a relationship of trust. If you are honest and provide good service to your customers, they will refer you and help you get more customers.

7. Stay up to date. Follow current developments in your field and build your knowledge to provide the best service to your customers.

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