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News / Blog: #traffic

Website traffic - Where to get visitors for your website and how to increase them?

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to attract website visitors and increase traffic. Some of them are:

1. Keyword search: use keywords to promote your website in search engines to attract more visitors.

2. Social Media: Use social media to promote your website and attract new visitors.

3. Creating quality content: create content that is relevant and helpful to attract visitors and keep them.

4. Create backlinks: Create backlinks on other websites to make your own website more popular and attract more visitors.

5. Paid advertising: use paid advertising to attract more visitors quickly.

6. Email marketing: use email marketing to inform and encourage your visitors to visit your website.

7. Content syndication: syndicate your content to attract more visitors and expand your audience.

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Why you're better off investing in content production instead of an ad budget

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content production is a cost-effective and efficient way to bring your brand to the attention of consumers. Unlike investing in an ad budget, content production can help you improve your branding by creating high-quality content that is relevant to your target audience. It can also lead to more organic traffic to your website and a higher conversion rate.

Content production is a long-term investment that usually pays off in the long run. By constantly updating your content and keeping it current, you can build an ever-growing readership that will help you strengthen your brand and increase sales.

Content production is one of the best ways to build an engaged, loyal customer base. By offering content that is relevant to your target audience, you can build a connection with them that will translate into an ever-increasing conversion rate.

In conclusion, investing in content production is a much more effective and cost-efficient way to strengthen your brand and generate organic traffic to your website. It can also help you build a loyal customer base that will help you increase your sales.

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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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What is Traffic?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Traffic refers to the traffic that flows through a network, such as the Internet. It refers to the traffic that flows through the network and the total amount of data that is transmitted over the network. An example of traffic is the traffic that flows through a website, which can be used to measure the number of visitors and page views.
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What are the marketing metrics?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Click-through rate: measurement of the number of clicks made on an ad or link.

2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.

3. Traffic: measurement of the number of visitors landing on a website.

4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.

5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.

6. Gross media value: Measurement of the value a campaign generates for a company.

7. Engagement rate: measurement of the number of interactions a user has with a campaign.

8. Social media reach: measurement of the number of users reached by a campaign.

9. Net promoter score (NPS): measurement of user satisfaction with a campaign.

10. Lead generation: measurement of the number of leads generated by a campaign.

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